Apr 20, 2018 | By Sarah Housley
Experience Lifestyle & Interiors on WGSN.
Entitled Teardrop, this gargantuan-in-size installation comprises over 5 kilometers of suspended rope, and a central assemblage of 24 glass pipettes, each filled with a different flavor. In pairs, one user gently pulls on a rope with a tag attached, while their partner – standing below the pipettes – awaits a droplet of surprise-flavor in their mouth.
“The installation plays with childlike emotions; the sensation of being fed by someone else. Standing in the middle with an open mouth not knowing what will come. You can read the tags but you don’t know which flavor is connected. The installation is a strong visual piece but merely a tool for human interaction and play,” explains Vogelzang.
Teardrop very much echoes our Megatrend forecast for F/W 14, Rapture, which celebrates moments of pure happiness and childlike surprise. Read our three complimentary reports, Future Flavors & Fragrances, Food Flavors and Scent+Sibility to explore the new ways chefs and food designers are reigniting our senses through flavor and taste. – Samantha Fox
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.