May 17, 2018 | By Taryn Tavella
Experience Lifestyle & Interiors on WGSN.
Target has published nine images on its Instagram account this week as part of its Halloween campaign. The images feature a virtual neighbourhood decorated for Halloween, and each image is divided in two parts: trick on the left and treat on the right.
Knock once to trick-or-treat! Or, click here: @_trick_01 or @_treat_01
Each part is tagged, leading users to specific profiles, for instance: the first image posted leads to @_trick_01 – which features a DIY project of a monster headband – and @_treat_01 – which has 14 images that showcase a tutorial to made a 3D cookie house.
Another six images will be posted on Target’s Instagram account within the next few days, resulting in a total of 15 images, 30 tutorials and 300 photos.
Homebuildlife subscribers can read more about how interiors brands are harnessing social media in our new report, Social Commerce.
– Heloisa Righetto
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