In efforts to give urban customers from New York City, San Francisco and Washington DC access to Target, the company created pop-up shops from December 11th-13th. The Target To-Go included a walk through where customers could see a display of must-have holiday items and then proceed to fill out a list, pay, and pick up pre-wrapped gifts. Categories with different price ranges made shopping easier in attempts to create a hassle free holiday. Gift tags ranging from $10-$500 have been set up throughout each city, as a sort of treasure hunt for eager shoppers. On the company’s Twitter account, clues as to where the tags were located were updated hourly for especially fervent customers.
As shoppers bundled up and stood in line to brave the New York City cold, they readily awaited the shop’s opening at 10am on Friday. Style icon, Rachel Bilson, showed up to help celebrate the opening and hand out $100 gift cards to families in need through the Salvation Army at New York’s location near the High Line. For many shoppers, the real anticipation was over the first view of the Rodarte for Target pieces a week before they are available in stores. Some shoppers lamented that only a few pieces were available as well as the fact there was no way to try on the three Rodarte dresses, leaving sizing issues up to fate. Luckily, Target is giving receipts that can be redeemed at any store. The lingerie-inspired dress with silk bows on the shoulders, perfect for holiday parties, was at the the top of many shoppers’ lists. For the more edgy customers, the black sequined shift dress with a ribcage print was even better in person than in the look book.
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