Take me away to SOULLAND

Three weeks ago I was at the Soho Grand Hotel and I ran into this character Silas, and we talked for a bit and then he passed into the night. I came to Copenhagen and everyone kept telling me I had to go see the Soulland show since it was the last one in the city, next up Paris. Of course I asked to go backstage just to get a preview of the clothes, and to my surprise I found Silas, who happened to be the designer. I loved the show and loved the hats even more. Silas said a hat maker he knew that had been in business for almost 200 years had never seen such a hat.

While out for drinks with the lovely Emilie from the Danish Fashion Institute, I saw these two amazing girls emerging from a tattoo shop and ran up to ask them if I could take their picture. Then I had an idea: what if I got them to come to Silas’ studio, put on some Soulland and take my three-wheeled bike out near the lakes of Copenhagen. After a bit of talk it was agreed and the next day we met at my hotel and were off to the Soulland studio.

Thanks to Silas from Soulland and Eva & Line from Geeks on the Inside.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.