May 30, 2019 | By Louise Squire
Oct 12, 2018
Dining is becoming increasingly casualised, and it’s fuelled by a shift in consumer behaviour. Everything from on-the-go lifestyles to social sharing are influencing both product and also the way people eat. Tabletop products are increasingly a priority, designed to suit these casual lifestyles, while drivers such as Instagram heighten the importance of strong design aesthetics.
We take a look at products that are fusing casual dining with high design.
Astier de Villatte’s cup rings, designed by sculptor Serena Carone, replaces the standard handle with a decorative ring, inspired by the treasures found at a second-hand jewellery shop. Users can adorn their hand with a snake, eye, or precious stone while sipping a cup of tea.
Nendo‘s new collection designed for Valerie Objets is a four-piece, sculptural cutlery set. Each piece has a distinctive curve where the handle and head meet. This design characteristic is not only visually pleasing, but also allows for the pieces to be balanced or hooked on to the rim of plates or on wall hangers. This collection debuted at Maison et Objet this September, and the design is a prime example of easy-to-store, intuitive design.
Also launched at Maison was the collaboration between Sam Baron and Yatzer design for Mateus’ 25-year anniversary. Each piece is handmade and designed to be mixed and matched with other Mateus ceramics. The organic shapes and ribbed-edge plates make this tableware collection perfect for casual entertaining – or even snacking on the couch.
Key design features include products that are flexible, interchangeable, and aesthetically pleasing. As consumers continue to demand tableware for casual living, they also want a sense of craftsmanship and attractive design. Just because it is casual does not mean that design is left last on the list.
Want to read more on dining and aesthetics? Read WGSN Lifestyle & Interiors’ Top 10 – Design & Dine Concepts report here.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.