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Ta-Da! J.Crew Renovates on Fifth Ave.

Photos courtesy of WWD and TheShophound.com

J. Crew’s newly expanded and remodeled flagship at 91 Fifth Avenue in New York is the largest store in the chain, having grown to 20,800 square feet from 15,000 square feet. According to WWD, sales are expected to exceed $1,100 to $1,200 a square foot. The location is also J. Crew’s first three-level store and the first to house men’s, women’s and Crewcuts, its children’s brand, under the same roof. The flagship features the chain’s first proper shoe and handbag departments, and the first men’s and women’s suit shops. It also has the first dedicated area for personal shopping, a lounge with private dressing rooms off the main floor. Home delivery is also available from the store.

With a lighter and more open design than before, the store’s decor is a nod to a midcentury modern sensibility people have come to expect from the brand’s design aesthetic — with art and objects from the ’30s to the ’60s, such as Bradley Hughes’ “Lucille” lighting fixtures and a curated art collection. There’s also an installation over the main staircase wall of hundreds of gloves that form an abstract bird’s wing. Throughout the store, industrial wire and glass panels are used to frame areas, create alcoves or delineate the entrance to a new department. The third floor men’s department was inspired by turn-of-the-century New York City garment factories, including oak flooring, a grid of pendant light fixtures and other masculine touches such as portals and transoms made from blackened steel and antique glass wire to define the shops for suiting, denim and shirting. A distressed Chesterfield sofa, raw birch floors and antique carpets define the second floor shoe lounge, which has a Venetian dandelion chandelier hanging overhead.

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