Nov 13, 2019 | By Alice Gividen
Get Street Style analysis as a WGSN subscriber
South by South West (SXSW) just closed out its annual extravaganza in Austin, Texas (of course you know this, because your Instagram feed was dominated with people basking in the sunshine and using their feed to showcase rising music stars).
Dedicated to furthering the careers of creatives, SXSW is always a great place to spot street style. Once the tech part of things winds down, it’s all about the music, and the sun-kissed street style. While exploring the SXSW Music Festival, we spotted amazing street style and great trends to incorporate into your spring wardrobe. Key themes emerged, as ever there was the dominance of denim, but with a nod to current trends, such as the uneven hem on jeans and the consumer appetite for embellishment.
Get a teaser of the other key trends below and subscribers look out for our full indepth women’s apparel and accessories report coming next week on WGSN.com.
Graphic tees scream music festival and thanks to the musicians turned designers Bieber and Kanye, band tees are back with a vengeance with a nod to the 90s nostalgia (such as the Aaliyah tee we spotted).
A Touch of Femme
Millennial Pink refuses die at SXSW with women wearing the shade on delicate silhouettes, exuding femininity.
Fashion has long proved that activewear is now everyday daywear (even when consumers aren’t headed to the gym), in fact just this week Vogue’s latest article is called Why We Are Wearing Leggings Outside of the Gym. This activewear aesthetic shows no sign of slowing down, especially accordingly to the latest catwalk trends (check out our predictions here). Comfort has never been more important to consumers, so it’s no wonder we saw so many sporty looks at SXSW, with festival-goers evolving the trend by incorporating bold colourways, and retro styles.
Liked this author? Follow Cassandra on Instagram here.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.