Apr 09, 2019 | By Harriet Kilikita
Experience Lifestyle & Interiors on WGSN.
Mar 12, 2016
After completing a brief pictorial questionnaire about their taste preferences, hobbies and lifestyles, participants are fitted with a wristband and have the opportunity to see how Watson can make cocktails taste better and music sound more intense.
For a less flavourful but potentially more insightful view of yourself, you can scan your wristband at a touchscreen table and enter your Twitter handle to see a breakdown of personal characteristics, tendencies and trends, also as aggregated and crunched by Watson.
Then, in a listening room, you can pick a track and instruct Watson to skew it to sound more Spooky, Epic, or a host of other traits, all in the pursuit of personalised music that fits your state of mind or is tailored better to your environment.
There’s also an opportunity to meet Pepper, SoftBanks’ next-generation service robot, and to play rock-paper-scissors against IBM’s Apache Spark software (which will use what it learns from you to improve its next game).
In a week that looks set to be dominated by AI and machine learning, IBM Cognitive Studio offers an insight into the practical changes that cognitive computing could introduce into our lives. The message? The future is not all about killer robots – it’s also about algorithmic cocktails.
LIKE THIS? Follow Sarah on Twitter.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.