Nov 20, 2017 | By WGSN Insider
The blogosphere was all abuzz over the long weekend about the newly released photos from Marni’s much-anticipated collection for H&M. Marni has always appealed to a certain type of woman: a brainy, unassuming trendsetter with a slightly off-kilter sense of humor and style. And so designer Consuelo Castiglioni has built an entire lifestyle brand around this manic muse, outfitting her from beach to boudoir – oftentimes all at once as showcased in the exuberantly styled lookbook.
The H&M collection, which hits stores March 8 (expect very long lines), is perfectly timed for spring/summer, mixing resortwear with demure cardigans, graphic tees and kooky accessories. Marni’s signature geos show up on a charming ruffle-trimmed maillot and looser, African-inspired forms on beach-ready sari skirts and halters. For those who covet her legwear, there are several affordable options in this collection, from striped leggings (as seen in the S/S 10 collection) to knee socks that combine just the right amount of girlish whimsy and ladylike polish. We particularly have our eye on the piped pajama-esque shirt and shorts. From a day at the office to just around the house, the silky set presents so many opportunities – a styling challenge the Marni gal will definitely relish in with every piece in this collection. We’ll definitely be seeing you at the nearest H&M on March 8th.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.