Jun 01, 2018 | By Alice Gividen
The latest Swatch collaboration with art and lifestyle brand Kidrobot incorporates playful color and character based aesthetics into wearable watches. Stylesight were invited to the New York launch event last week to celebrate the dynamic collaboration, live painting together with the big name toy art artists behind the collaboration made this exciting event even more fun and interactive.
Swatch customers will now be able to buy their own unique Swatch accompanied with a special edition “Dunny” character toy. Artists Gary Baseman, Jeremyville, Frank Kozik, Joe Ledbetter, MAD, Tara McPherson, SSUR and Tilt have each created their own special edition Swatch with a corresponding Dunny. For the keen art toy collector a special edition box set of all 8 watches and a 20 inch special edition Frank Kozik mustachio’d white Dunny is also available to buy as part of the collection.
The everyday wrist watch is an item that is continuing to uptrend for the Junior and Young Men’s market, and collaborations with on-trend artists and taste makers is a key initiative driving new collections. Check out more info on their tumblr
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.