18 hours ago | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Taavi Kuisma posted on his blog at the beginning of November, that he’d just launched his new venture, The Northern Denim Co. The brand is Finnish, the design is finnish but the products are 100% produced in Kojima, Okayama in Japan.
Taavi is known for his store the Nordic Denim House, a denim maniac’s paradise with Kato, Momotaro, Strike Gold and Railcar Fine Goods some of the labels in stock. The idea to produce a a product for the Finnish denim scene began in 2009 but as Taavi says: “like many great things, an idea needs to brew for a while before it can grow into something concrete.”
He continues: “The brand’s first line-up was already planned as “Lot 3010″, but on March 11th after seeing the news on the disaster that shook Japan, Lot 3010 became a charity project. Although business-wise it might be a tough break to start a brand by giving all profits to charity, that’s the way we will go about Northern Denim Co: The profits are all donated to the victims of the March 11th tragedy in Japan”
The denim is unwashed 13.5 oz Old American Selvedge Denim made of 100% Memphis Cotton with vintage inspired non-labeled copper rivets, hidden rivets, embossed belt loops, hidden selvedge coin pocket and chain stitched hem for natural roping effect. And of course a leather patch featuring Northern Denim Co.’s muse, source of inspiration and symbol Maxwell aka the Husky Boy.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.