Mar 27, 2019 | By Volker Ketteniss
Big data meets consumer insights. Experience WGSN.
Aug 14, 2014
At 19,000sq ft, Gap’s first Miami flagship store is an impressive debut for the Lincoln Road shopping district.
Located on the corner of Lincoln Road and Michigan Avenue (a prime retail location) the two-story store features floor-to-ceiling glass windows mixed with a steel and locally sourced limestone facade. The curved, exterior windows provide ample natural light blending the laid-back Miami beach environment throughout the retail space.
A sweeping staircase divides the product categories (women’s is located on the bottom floor with mens, maternity, babies, and kidswear on level two) with artwork from local Miami bloggers and Instagramers highlighting the various shopping sections. The addition of modern glass palm trees, beach-themed visual merchandising, and neon Miami signage expands the local interior design strategy for the international retailer.
While local engagement is a key priority for the retailer, increasing in-store dwell time is just as important. The store features a ‘Chill Zone’ complete with lounge chairs, charging stations and local magazines encouraging shoppers sit and relax.
Check out WGSN’s Market Intelligence section for more examples of how retailers are exploring new ways to increase dwell time and utilise store space.
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