Superfine S/S 10 ‘Rebel Yell’


London-based label Superfine, known for their rock ‘n’ roll jeans with a London attitude, channels the old rock legends and mixes it with luxe fabrics and new treatments on strong silhouettes where details are key. For S/S 10, the starting point of the collection is inspired by Brit rebel Keith Richards; “the union jack is ripped down and reinvented as washed silk garments and graphic detailing” with raw edges that mimic an old ruined flag. Petrol is the color driving the collection which incorporates pieces of silk mixed with denim. Lighter denims, including a new pale gray tie-dye and a treated waxed mid-gray keep it fresh.

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