Login

Sunglasses at Night

fob_4_30_2010.jpg

Stars and sunglass lovers came out this week to celebrate concurrent openings of Sunglass Hut flagship stores in New York and London. Stylesight was on hand to cover all the action, as were a throng of tuxedo-clad models, who turned the tables and instead snapped pictures of the crowd, paparazzi style. Sunglass Hut’s newly-announced Style Director, Rachel Bilson, kicked off the celebration in New York and was joined by Macaulay Culkin, Nikki Reed, Coco Rocha and a performance from indie darling Jenny Lewis, while the London opening boasted such fashionistas as Lily Cole and Pixie Geldoff – just a small sampling of the new guard of Sunglass Hut fans. The new stores reflect the brand’s revamped image with sleek metal fixtures and illuminated rows of swanky sunnies from the big names such as Chanel, Prada, Dolce & Gabbana and Burberry. The store’s A-list designers also contributed original sketches to celebrate the launch, which were all proudly displayed in a gallery-like mezzanine.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

Share
Tweet
+1
Share
Pin