12 hours ago | By WGSN Insider
I first met Spanish designer Paloma Canut, years ago, while we were both working for a former employer. Paloma has always had impeccable style and a unique eye so I was not at all surprised when she decided to start her own line, SUNAD, with her good friend Ana Marroquin. Taking inspiration from both the 1970’s and the desert, SUNAD is made-in-Spain with a focus on timeless women’s shirts.
With the trend for hyper local design talent, as well as the rise of key Spanish models emerging on the global fashion scene, I caught up with Paloma to talk about Spanish designers, her collection inspiration and local, ethically sourced materials.
Read below for everything you need to know about SUNAD:
What’s the concept behind SUNAD?
SUNAD was born from a love of vintage desert shirts as inspired by the film Out of Africa; that effortlessly chic, summer look that seemed to transcend decades.
‘We felt there was no longer a brand or a product that represented that adventurous yet stylish woman of the 70’s. Somewhere down the line we had lost that Yves Saint Laurent woman, the same type of woman that we grew up around and admired so much.’
It was this philosophy, coupled with our love of nature that kick-started the whole concept and story behind SUNAD. The name SUNAD is an anagram for the Spanish word for dunes: DUNAS.
What’s your vision for the brand?
The way we picture SUNAD, is based on an understanding that a common denominator exists in everything that inspires us: a play on masculinity and femininity through form and colour. Rather than designing trend pieces, we focus on timeless classics produced in the highest quality. Like life, our shirts adapt to you and age with you. We are very transparent and committed to making products that not only look good but also are well made and ethically sourced. Craftsmanship is the foundation of our manufacturing process.
A great deal of the textile history and skills are lost in Spain so we feel it is our duty to try and help the remaining artisans and showcase the incredible talent that is still in our country. Our shirts are all handmade in Spain, including our buttons that are made in a small factory in Palma de Mallorca.
SUNAD operates in an organic way, perhaps closer to a premium menswear brand ethos. We remain true to our signature classics and staples and then build on them each season with unique fabrics, new details, print collaborations and bespoke capsule collections. We will however respond to key runway trends by picking up on a color wave or pattern that resonates with SUNAD and presenting that in our own voice throughout the collection. Collaborations are and will be key in the future for SUNAD. It’s very inspiring to work with other talented designers and share ideas on design, processes and fabrics. The bouncing of ideas and feeding of creativity, injects a different energy into our capsule collections. We are committed to being classic but also unique.
Inspiration comes from everything; old photographs, cultural references, magazine editorials, a sea of colours during your travel, interior design, architecture, anything and everything! All you need to do is keep your eyes open and your mind tuned.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.