May 24, 2019 | By Cassandra Napoli
Request a demo to experience WGSN.
Having predicted and then tracked the rise of summer suiting, we’re seeing the trend settle in for the season – and it shows no sign of slowing down.
Suits and sets for SS18 encompasses both a smarter fashion suit (indicative of our return to smarter dressing) and sporty tracksuits, too. The trouser suit is up +3% as reported in our Catwalk Analytics Pre-Summer 18: Trousers & Suits report, making it a season staple.
From Beyonce and Jay Z sportting the look in their latest drop ‘Everything Is Love’, to Balenciaga and Boohoo, the trend has hit mass adoption – and it’s showing no signs of slowing.
Propelled by the ubiquity of hi-lo styling across the fashion sector, the head-to-toe suit has moved into everyday territory. Be sure to include loose-fitting, printed co-ords, too, as a trend-proof way to keep cool this summer. The masculine suit continues in softer lines and boxy, elongated proportions. Trousers are softly tailored to floor length, and flannels and structured silks contribute to luxurious vibe which is particularly prevalent this season.
Here are your top 3 trends for summer suiting and sets that will keep you and your customer’s relevant this SS18-19:
This trend doesn’t just lend itself well to the commercial market. As we see a shift towards a more formal way of dressing, it gains relevance within the mid-market, too. Retailers are now opting for head-to-toe suits in a palette of brights to carry this message through the summer, providing an alternative to traditional occasion-wear styling. Consider pairing with a casual tee for the perfect juxtaposition.
For S/S 19 we are seeing Sky Blue tones in particular. Again feeding the commercial market which, in previous seasons, geared towards powder blues. This Sky Blue hue can be used in the form of floral which we have witnessed in collections from Balenciaga and Dries Van Noten. Another colour that is being championed for the season is bold pinks and purple tones giving variety to juniors’ assortments.
For a directional feel, Think towards an opulent narrative highlighted by WGSN for S/S 18. This can be in the form of shimmering sequins and textural embellishment, and don’t be afraid to take it beyond the obvious all-over applications.
Dating back to the 1980s, nostalgia is fulfilled here with key influences across womenswear. In line with playing with gender norms, this trend can be seen in The Edit by Zendaya at fast-fashion retailer Boohoo.
For an update to outlast S/S18, consider a sleeveless suit jacket. This was an unexpected bestseller around four years ago, and is now gaining traction again. The Sleeveless trend can be both fluid or structured fit which will freshen up an existing workwear wardrobe. With the plentiful styling options of this trend, we are calling out the matching trousers as a go to making this a seamless summer alternative to a traditional suit.
The heatwave doesn’t mean hitting pause on the suits and sets trend, with shorts suits taking centre stage. Contemplate pairing long line blazers with breezy micro short, delivering an overall casual effect to tailoring. Don’t forget to insert all-over prints and patterns, offering itself well to summertime easy dressing. This can be seen on the catwalks of Camilla and Marc and Acne Studios, and features with high street go to brand Zara including this style.
Want to know more about where the suits and sets trend is heading? WGSN’s womenswear team tells you everything you need to know, here.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.