Stylish Seoul boutique hotel to embrace social initiatives

CITY: Seoul

WHERE: 155, Bongeunsa-ro, Gangnam-gu, Seoul / 82 (0)2 2038 9500

What: Stay and Eat & Drink, benefit the planet.

It is worth staying at Hotel Cappuccino for the spectacular view alone. I could have sat by the window on the top floor canteen for that bird’s-eye view all day.

wgsn_seoul_cxc_the view

That being said, it’s lucky that I did walk around to find out about the hotel’s “Shared Value Programmes” which is seamlessly incorporated into the whole experience – a little effort by each of us to make the world a better place.

On entering the hotel you’ll soon notice a Share Your Clothes box. If you’ve spent your days stocking up on Korean fashion, so much so that there’s no luggage space for your old clothes, you can dump them there and local charity OCTAN will pass them on to those in need.

OCTAN is only one of the charities Hotel Cappuccino has partnered. Soon after you enter the lift, you are involved in another charity donation you don’t even realise yet. By touching a room key to the sensor you are registered to the Angel Elevator. Upon check-out, you can decide how much money you wish to donate. Every dollor donated via the Angel Elevator goes to Water.org (a charity dedicated to getting clean water to areas across the globe with poor, dirty water supplies).

Then there’s the E&G (Earn & Giveaway) Box in every guest room which is packed with extra toiletries. You get the chance to earn a free drink at Café Cappuccino as long as you don’t open it or change the linen during your stay for more than two nights. By doing so, “you are reducing unnecessary consumption while giving back to local community”, says General Manager Susan Lee. “The millennial generation, in particular, is highly interested in social issues, and this interest is reflected in travel, too. Based on these trends, Hotel Cappuccino offers a lifestyle destination combining these values with affordable prices. We may not be a big hotel, but we hope to contribute to joint corporate-social development.”

After all, the stylish new hotel is distinctively designed for the nature-loving young city dwellers who desire a sustainable lifestyle even when they are travelling. The lobby area already feels warm and intimate covered by wood panels and a wall of well-edited range of chic stylish products from EPIGRAM stacking up as its “lifestyle shop” area.




Around the corner , Caffe Cappuccino with a distinctive glass-façaded venue, was designed in collaboration with several prestigious coffee brands.

wgsn_seoul_CXC_Cafe Cappuccino

The Rooftop canteen on the 17th floor offers complimentary continental breakfast in the morning and happy hour snacks in the afternoon.


Restaurant Hot Eatsue and Rooftop Bar serve a variety of Asian street food and a menu of signature cocktails, respectively, while offering great day and nighttime views across the city.

Hotel rooms vary from sleek industrial chic (Super Twin and Double),

wgsn_seoul_cxc_Super Twin2

warm and rusty(Studio 1608), all white minimalism (Studio 1607), nostalgic youth (Quad Room with bunkbeds),

wgsn_seoul_cxc_Studio B wgsn_seoul_cxc_Studio A

and there’s even a dog-friendly Bark Room.

wgsn_seoul_CxC_Bark room

Gym and self-laundry on the third floor complete the lifestyle hotel experience.

If staying up late in nearby nightclubs such as Club Octagon (6th in the DJ Mag Top 100 Clubs poll in 2015), Hotel Cappuccino is your stylish choice of stay out of many luxury hotels in the area. A 10-min taxi will get you to trendy Garosu-gil, Seoul’s ‘SOHO’ or Cheongdam-dong area for a string of concept fashion boutiques such as 10 Corso Como, MUE, and Beaker.

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