WGSN Presents an Exclusive Film with Dawson Denim

Earlier this year on a bright summer’s day the Stylesight denim team headed down Brighton to catch up with the good folks at Dawson Denim to shoot this exclusive film on the brand.

By now many of our readers will be familiar with Dawson Denim, one of Britain’s finest domestic denim and workwear brands. Brainchild of Kelly Dawson and Scott Ogden, Dawson launched onto the scene last year with their selection of denim aprons inspired by original garments from the 1930s to 1960s. Partners in life and business, Kelly and Scott founded the brand through their mutual passion for vintage fashion and motors, the ’50s to be specific (Scott has a 1959 Lambretta Li 150 series 2 and Kelly rides a 1959 Vespa Douglas vba). Channeling a similar approach to the purist denim resurgence out in the U.S producing ‘Made in America’ product, Kelly and Scott were keen to revive Great Britain’s handcrafted heritage and set up their own specialist denim workshop in Brighton.

During the course of 2011 and 2012, the pair have been hard at work placing their hardwearing aprons across the UK and beyond. There hard work has earned them spots in reputable stockists like London’s Present and Anthem and of course Japan has been quick to pick up these vintage-inspired pieces with 3 select stores now stocking their goods. Fast forward to 2013 and the couple are preparing to progress the business to a new platform, one in which they have been ultimately aiming towards since the start of it all – producing their own domestically made jeans. Last month saw the pair proudly showcase their final prototype at Best of Britannia in London, where Stylesight’s denim team were on hand to take a close look.

After years of sourcing original vintage machines from across the globe, the duo have acquired an impressive collection that has allowed them to reach this goal. They use machines like the Reece 101, a 43200g Union Special Hemmer dated 1959, or their Chain stitch button hole machine; the same style of machine has been in production since the 1890’s. All of this is what Kelly and Scott describe as adding a very individual and hand crafted feel to each garment.

Although Dawson are offering just one style, the pair have poured a good 12 months of passion into developing their ideal fit. Following in the footsteps of their aprons, the jean is shaped like the fits of the late 1950s and the early 1960s. As stated above the pants are constructed using only we use original manufacturing techniques and on vintage Union Special sewing machines. The cover stitch machine they use on the belt loops is dated to 1957 and the hemmer is from 1959. All patches are British leather, branded by hand making each one unique. Scott even managed to source some original khaki British army surplus fabric dated 1945 (in perfect condition) that has been used on the pocket bags – just to add an extra slice of British History to each pair.

So here’s a break down of what you can find on the the “Dawson Denim Regular fit”:

– Beautiful 14.25 oz Japanese Red Line Selvage

– Copper washer and nail rivets

– Steel die cast buttons (featuring the Dawson flat head screw branding)

– Two prong nail fly buttons

– Splayed back pockets

– Chrome undyed British Leather patch which is branded by hand.

– Poly-Cotton core spun threads developed specifically for useon heavy weight denim.

– Union Special 1959 chain stitched hem. Durability guaranteed.

– Each pair comes with Dawson’s signature log book which is the durability gurantee that entitles the owner to a free repair service, this was inspired by Scott’s Grandad Ogden’s 1930’s driving licence.


To find out more on Dawson, head over to brands website were you can read more and see their full selection of aprons. The Jeans are expected to be available in December in select stockists including Rivet & Hide.

We’d also like to pass our thanks onto Small Batch Coffee Company and The Flower Stand in Brighton & Hove who kindly let us feature them in their Dawson Aprons for this film.


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