11 hours ago | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
While Edwin became known as one of Japan’s top denim producers in the ’60s, its new European counterpart has elevated the brand into one of the most notable denim brands of today. Stylesight’s denim team recently interviewed Pierre Boisselle about Edwin’s upcoming Fall/Winter 2013 collection as well as his vision behind the label.
Since its inception in 2009, Edwin-Europe has elevated the Edwin brand from premium jeanswear label to a fully fledged menswear collection that has made it one of the leading contemporary menswear labels in the market. While premium Japanese fabrics remain integral to core collections, Creative Director Rey Gautier has expanded the brand beyond its denim roots into a range of technical fabrics, innovative twills and directional prints that stay true to the brand’s original ethos of innovation and superb craftsmanship.
Driven by quality and functionality, Rey and his team have developed a strong, solid
and adaptable menswear range that can support classic styling or a counter-cultural aesthetic in equal measure. Stylesight stopped by their London flagship to speak with Rey’s right-hand man, Pierre Boisselle, Head of Marketing & Sales, to discuss the evolution of brand and what Edwin-Europe stands for today. Find out more on the community they have built throughout London, the ongoing capsule collection with Paris-based Blitz Motorcycles, a small preview into their Fall/Winter 2013 collection, plus more in this short film.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.