Jul 11, 2018 | By Georgie Hyatt
Get more Denim insights as a WGSN subscriber
Nov 13, 2013
The Stylesight Denim Team is pretty excited to announce a brand new, first-of-its-kind, exclusive travel guide that went live on the site yesterday. It’s been over two years since we first set off for the indigo Mecca of Okayama and it’s neighboring town of Kojima, and became spellbound with the range of denim inspiration: its home to the legendary Betty Smith Jeans Museum, the Ai-zome indigo dye houses, Kojima’s “Jeans Street” and many more specialist denim destinations.
We returned at the beginning of 2012 for Lightning magazine’s Inazuma Festival in sleepy Kojima and gathered more recommendations, experiences and tips. Since then, we’ve even called on our contacts at Kapital for their personal recommendations and advice.
We are so passionate about this area that we put this first-hand knowledge together with research from the amazing Tokyo Style Traveler contributor, accessory brand manager and all-round madoguchi, (“fixer”) Darren Gore and compiled a special three-part and 26-page guide to Okayama and Kojima — not just about the denim, but also covering the events, recommendations on best times to visit, key attractions, and of course the amazing Kojima Denim Bus tours!
The area is difficult to navigate for non-Japanese speaking visitors: where to stay, what to eat, and most importantly, where are all the amazing denim spots such as the Momotaro factory outlet, showcasing their vintage Toyota looms; the inspiring vintage sewing machine store-cum-museum, with its eccentric proprietress; and the beautiful and hard-to-find Kapital stores? Where to hire bikes, how to get taxis, and after a long day, where are the best onsens (natural hot spring baths)?!
Of course, many people have visited this area before and indeed anyone who works with factories out in Kojima and the surrounding area will have been, but if you’ve never visited before and would like to expand your Japanese denim knowledge or you have visited but had to rely on limited information or resorting to the hotel restaurant night after night, this is going to help you out considerably!
The guide is only available to our Stylesight subscribers at present.
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