Mar 14, 2018 | By Samuel Trotman
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The Denim team had a fantastic, inspiring day in Berlin yesterday at the first ever Denim Day, hosted by Sportswear International and Bread and Butter’s Karl-Heinz Mueller. The day kicked off with Karl-Heinz’s personal history of Bread and Butter, and other highlights included Shubhanker Ray’s inspiring talk on marketing the G-Star brand, a lively debate between hot industry names such as Jason Denham, Francois Girbaud and Adriano Goldschmied on the future of laundry in light of new laser techniques emerging, and a fun and insightful talk from Maurizio Donadi, head of the Levi’s XX team.
Stylesight presented a very well received trend presentation on future denim that will appear on this site in due course- watch this space! The day was also celebrated with a newspaper all about the event – if you’re at BBB, we recommend you look out for it. If not, read more here.
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