May 26, 2017 | By Samuel Trotman
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LA based fashion channel StyleCore gains access to denim legend Adriano Goldschmied for an exclusive video interview in his wash centre CM Laundry in downtown LA.
Known as “The Godfather of Denim”, Adriano Goldschmied is one of the denim industries most notable figures. As one of the early creative denim heads in the ’70s, alongside Francois Girbaud and Renzo Rosso, Goldschmied has been instrumental in the development of the premium jeans industry in Europe and then in the US. Up until this point, denim was not seen as a luxury item, considered only a workwear material. Goldschmied’s dedication to developing the softer, stretchier and more appealing fabrics that we know today has gone a long way in changing this attitude.
In 1980 he formed “the Genius Group”, a think tank of the most artistic and influential minds in the fashion industry including Katherine Hamnett, Betsey Johnson, Paul Harvey, David Mantey and more. Amongst these names were also some of the 54 denim international brands he has helped found, including Replay, Diesel, Evisu, and Gap 1969 as well as his own ventures AG Jeans, Citizens of Humanity and Goldsign.
In this short video by LA based video channel StyleCore, Adriano takes host Melissa Magsaysay through the jeansmaking process and shares his secret to crafting the perfact pair of jeans. Set at Goldschmied’s infamous CM Laundry, the epicentre for Citizen’s of Humanity’s innovation in fabrics, treatments and washes, the video takes a tour of the wash facility with Goldschmied revealing some of his best kept secrets. The film highlights his typically Italian hands-on approach and obsession with quality and craftsmanship. What he says as being “artisanal, rather than industrial”.
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