Stylesight walked through a studio tour of directional swimwear brand, Minimale Animale in Venice Beach, California.
For a brand that was featured in the infamous Sports Illustrated before it even officially launched, Minimale Animale are definitely a swimwear brand to watch, so we were pretty excited to meet founder and designer Cassandra this week during lunch time in her stylish bungalow in Venice beach that she shares with her two Siberian Husky dogs. She works out of her studio in the sunny back yard and it’s a really laid-back, beautiful set-up. But behind this calm exterior, pretty wild things are happening for Cassandra with the brand she set up in 2010.
The Active Team has been following the brand for quite some time. We’ve included Cassandra’s styles in some of our features through the years, and most recently, our Surfing Design Capsule last year in July 2012:
Going since 2010 the brand has been receiving a ton of exposure and Cassandra sites Revolve as being her heros:
“If it wasn’t for them believing in the line before anyone else, I wouldn’t have even been able to produce my first collection.”
She’s now stocked in top retailers like Nasty Gal, Urban Outfitters and has her own e-commerce store which launched a year ago.Her signature fabrics and colors are driven by mostly activewear 80’s influences including cosmetic nudes, pastels and heathered greys. “No-one else uses heathered grey in swimwear, which I can’t understand, I love it.”
Long sleeved swimwear items were inspired by rash gards and we were really digging the T-Knit style, a high-cut one piece with muscle tee top.
Her penchant for using activewear apparel as a driving force for her swimwear designs has actually led to the inclusion of clothing into her ss14 range next year when she’ll be experimenting with sloppy tee dresses and sweaters in her signature mesh and jersey. She’s recently finished designing SS14 and is expecting samples back any day now. The collection will be inspired by the Wild West and looks super cute, going by the sketches. Although we won’t reveal her secrets just yet, trust us though, we’ll be back for more….
Show room: The Out Crowd.