Sep 13, 2019 | By Athena Chen
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Nov 07, 2016
By WGSN Insider
A UK media student has duped thousands of people by uploading a fake John Lewis Christmas advert on the Internet, ahead of the eagerly anticipated official version set to launch on Thursday.
Nick Jablonka’s own 75-second video, produced as part of his coursework, was released on YouTube, gathering 372,000 views by Sunday evening, and the views are rising up to half a million.
The film shows a sad snowman looking out of this snowglobe as he daydreams about spending Christmas Day reunited with his lover.
Viewers have called for Jablonka to get a job at John Lewis, with some suggesting that it is better than the retailer’s own successful, high profile adverts.
Jablonka said he has made the piece for his AQA Media coursework: “My chosen essay was on John Lewis and how successful their marketing campaign has become.
“Along with the essay I had to create a linked production piece, and this was my attempt on creating a John Lewis style advert.”
Unsurprisingly the piece, which took him just two weeks to make, was awarded full marks.
He added: “To clarify, I do not affilate myself with John Lewis or any of their production companies.”
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