18 hours ago | By Samuel Trotman
Jul 07, 2016
Striped tops; I know what you’re thinking, pretty much all of us have a classic Breton top, but the idea of striped tops in the retail market has expanded and this season the stripe is re-imagined. The traditional striped top now comes in new key shapes such as off-the-shoulder and it’s not just monochrome colourways any more either.
Customers are embracing the summer versions of striped tops from high-street retailers like Topshop, New Look and Asos, then easily pairing with denim cut offs and summer skirts. These new versions of the striped top are on the rise within the UK retail market.
“The stripe presence in tops grew 11 percentage point YOY to 35% the w/e June 25, with simple tees growing in popularity, key for layering alongside new bright variations and resonating well with young consumers. Jailbird bands are a move-on from the Breton stripe,” said WGSN’s Instock Editor Jessica Fioriti.
Better yet, the summer striped top is doing so well, it’s kicked summer floral tops off the top spot.
“The striped print was prominent in crop tops, tees, tank tops and vests, holding a 40% share. During the first half of the year florals lost a six percentage point share YOY to 34%, as stripes gain. And better still, full-price performance of the striped top has strengthened, up 20%,” added Fioriti.
NEED DATA? If you’re a buyer, planner or just a fashion geek who wants to know exactly what’s trending at retail in every category – WGSN INstock is going to make you ridiculously happy.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.