FYI, striped tops are big this season- this retail data proves it
By Carlene Thomas Bailey

A seasonal refresh has created such a demand for the striped top that it has surpassed florals. Say hello to your new wardrobe must-have.

Jul 07, 2016


Striped tops; I know what you’re thinking, pretty much all of us have a classic Breton top, but the idea of striped tops in the retail market has expanded and this season the stripe is re-imagined. The traditional striped top now comes in new key shapes such as off-the-shoulder and it’s not just monochrome colourways any more either.

Customers are embracing the summer versions of striped tops from high-street retailers like Topshop, New Look and Asos, then easily pairing with denim cut offs and summer skirts. These new versions of the striped top are on the rise within the UK retail market.

“The stripe presence in tops grew 11 percentage point YOY to 35% the w/e June 25, with simple tees growing in popularity, key for layering alongside new bright variations and resonating well with young consumers. Jailbird bands are a move-on from the Breton stripe,” said WGSN’s Instock Editor Jessica Fioriti.

Better yet, the summer striped top is doing so well, it’s kicked summer floral tops off the top spot.

“The striped print was prominent in crop tops, tees, tank tops and vests, holding a 40% share. During the first half of the year florals lost a six percentage point share YOY to 34%, as stripes gain. And better still, full-price performance of the striped top has strengthened, up 20%,” added Fioriti.

So whether you invest in this top as a summer tee or an off-the-shoulder silhouette, it will carry you through this summer into S/S17.

NEED DATA? If you’re a buyer, planner or just a fashion geek who wants to know exactly what’s trending at retail in every category – WGSN INstock is going to make you ridiculously happy.


FYI, striped tops are big this season- this retail data proves it

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Carlene Thomas Bailey
Jul 08th, 2016

… I also make a commitment to balance the stories out on the blog, offering everything from in depth analysis on Brexit to retail commentary and analysis, plus more fun, inspiring pieces.

Carlene Thomas Bailey
Jul 08th, 2016

Hi Patricia, thanks for the feedback, it’s really useful. I’m sorry if the tone of the blog is not to your liking, that said we’ve also had a lot of readers who have discovered WGSN (the main site) via the blog, and commented on the fact that they like our approachable tone & the insight we offer on this platform. I make a commitment to try to find the balance between presenting the data and information in a way that doesn’t feel elitist or arrogant, but smart, informed and with personality

Jul 08th, 2016

Can I make a suggestion that WGSN not write like it’s a “millennial” or try to be “cool?” The voice of your brand, and your customers who pay a lot of money for your insight, are a lot more mature and intelligent than ‘Um, Did you know Striped Shirts Are Uber-Cool?” We’re not 20-somethings, and nobody 20-something needs to be spoken to like you’re TMZ. Sorry, but every time I get your emails it validates why I have no desire to take you as an authority.

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