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Technology gets cleverer ever single day. Don't let your business fall behind - find out what's happening today, tomorrow and what it means for you

144 posts  |  Last entry Aug 16, 2017

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Kendall Jenner and a look inside her closet

Vogue links with Google for VR view inside Kendall Jenner’s closet

US Vogue have found a new use for Virtual reality, a new entertainment series called Supermodel Closets, with the first video featuring Kendall Jenner. WGSN's Sandra Halliday reports

new Ikea campaign

Why Ikea’s ASMR Back to College Campaign Is A Tingly Win

The new Ikea 'Back to College' campaign plays with the senses through ASMR creating a relaxed state for shoppers embarking on their new path.

Emojis: Transcending borders through a universal visual language

Guest contributor Nicolas Loufrani, CEO of The Smiley Company, discuss The Emoji Movie and the universal power of the visual language.

Celebrate emoji: Instagram Stories turns one

Instagram Stories celebrates its first year and sees major growth

It's been a big year for Instagram Stories which has seen major growth and is establishing its direct message service as key for brands. WGSN's Sandra Halliday reports

Yoox Net-A-Porter tech hub

Yoox Net-A-Porter opens London tech hub

Yoox Net-A-Porter Group (YNAP) has opened a Tech Hub in London’s White City, “reaffirming its commitment to London and investment in the UK” - WGSN reports

Wellness and the future consumer

WGSN Futures London: 5 Key Ideas

From the age of anxiety to the mood market and caring with commitment, we explore five of the key ideas from WGSN Futures London 2017.

3 Beauty shopping apps in China you need to know

These Chinese beauty apps are growing in popularity and bridging the gap between gaming, fun filters and e-commerce. Guest blogger Ashley Galina Dudarenok reports

The Age of Artificial Intelligence in Retail: Customer Privacy and Other Ethical Dilemmas

We dig into the ethical dilemmas that will accompany the mass rise of AI, analysing how it will impact retailers and consumers. WGSN's Petah Marian reports

Tommy Hilfiger app for Gigi collection

Tommy Hilfiger releases Instagram-enabled shopping app for TommyxGigi in Europe

The US retailer has teamed up with PredictSpring, a mobile commerce leader, making it easier to shop the collection at the tap of a button. WGSN reports

Oasis Stores Invites Consumers to Press Preview for the First Time

WGSN Contributor Cassandra Mitrani reveals how womenswear brand Oasis Stores is breaking down the barriers between fashion industry and consumer.

Adidas Futurecraft sneaker

Adidas Futurecraft and the sneaker battle for 3D fashion

Evolving technology is pushing active footwear brands to develop new styles, with better performance. WGSN's Brian Trunzo explores this brave new world

Snapchat and Gen Z

Brands, Snapchat and Gen Z consumer habits – a new study

Snapchat and Gen Z: The social tool is used daily by teens as a key way to stay in touch with friends, but how can brands & marketers make their mark there? WGSN's Sandra Halliday reports