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Technology gets cleverer ever single day. Don't let your business fall behind - find out what's happening today, tomorrow and what it means for you

149 posts  |  Last entry Oct 20, 2017

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Digital assistants, the evolution of voice recognition and what it means for brands

Are consumers ready to speak exclusively to machines? And how are companies preparing for this societal shift? WGSN explores.

These brands are proving how valuable social media is

Companies continue to embrace social media for brand promotion and to create global conversations. WGSN's Sandra Halliday reports

Soda (The School of the Digital Age) uncovers the fun in tech

WGSN tech enthusiast Sarah Housley meets the founder of Soda, a brand that reminds us just how thoroughly fun tech can be.

Sherri Hill social media

Who won the social media race during New York Fashion Week?

The social media results are in. Victoria Beckham tops social media ranking for NYFW, Rihanna boosts Puma. WGSN's Nigel Taylor reports

Sainsbury’s plans ambitious growth for Argos selling Tu clothing and rolls out click & collect services

Sainsbury’s expands Argos click & collect points and plans for Sainsbury's own brand clothing line to be offered through Argos. WGSN's Nigel Taylor reports

Kendall Jenner and a look inside her closet

Vogue links with Google for VR view inside Kendall Jenner’s closet

US Vogue have found a new use for Virtual reality, a new entertainment series called Supermodel Closets, with the first video featuring Kendall Jenner. WGSN's Sandra Halliday reports

new Ikea campaign

Why Ikea’s ASMR Back to College Campaign Is A Tingly Win

The new Ikea 'Back to College' campaign plays with the senses through ASMR creating a relaxed state for shoppers embarking on their new path.

Emojis: Transcending borders through a universal visual language

Guest contributor Nicolas Loufrani, CEO of The Smiley Company, discuss The Emoji Movie and the universal power of the visual language.

Celebrate emoji: Instagram Stories turns one

Instagram Stories celebrates its first year and sees major growth

It's been a big year for Instagram Stories which has seen major growth and is establishing its direct message service as key for brands. WGSN's Sandra Halliday reports

Yoox Net-A-Porter tech hub

Yoox Net-A-Porter opens London tech hub

Yoox Net-A-Porter Group (YNAP) has opened a Tech Hub in London’s White City, “reaffirming its commitment to London and investment in the UK” - WGSN reports

Wellness and the future consumer

WGSN Futures London: 5 Key Ideas

From the age of anxiety to the mood market and caring with commitment, we explore five of the key ideas from WGSN Futures London 2017.

3 Beauty shopping apps in China you need to know

These Chinese beauty apps are growing in popularity and bridging the gap between gaming, fun filters and e-commerce. Guest blogger Ashley Galina Dudarenok reports