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230 posts  |  Last entry Dec 14, 2018

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Crack the buying code: What’s the next paperbag trouser?

The final instalment of a crack the buying code series, discover how the paperbag trouser became a key item, and how it will evolve for future seasons.

Climate concerns: The power of the resale market

As consumer priorities shift, the desire to buy into and benefit from the circular fashion economy is growing. The resale market is gaining traction, and the winning retail brands of 2019 and beyond will be those that tap into the appetite for the resale process.

Crack the buying code: What’s next for frill seekers?

For the third instalment in our Crack the Buying Code series, we look at the ruffle blouse – a tried-and-tested item throughout fashion history.

The future of AI in Indian retail

This November saw the WGSN's second Trend Talk, launched in collaboration with Amazon Fashion India. On the agenda? 'Fashion and Retailing in The Age of AI.

Trustenomics: Brands as community

Consumers are existing in a climate of fear and worry. As trust in Governmental bodies continues to wane, consumers are looking to place that trust in brands that stand up for them. This is Trustenomics.

‘Oh Hey Girl’ founders on community-building, and designing for the ‘gram

In two short years, 'Oh Hey Girl' has blossomed from a Depop page into a womenswear brand in its own right, with 220k Insta-fans to suit. WGSN caught up with founders Jade and Symone to talk increasing demand for speed-to-market, and relationship-building with their customer.

WGSN X Mills Fabrica: Closing the loop

At the WGSN x The Mills Fabrica symposium, industry heavyweights gathered together to discuss all the ways they are contributing to the cause.

Fashion goes tech: Stella McCartney’s sustainable push

As we move into 2019, winning fashion brands will be those that prove to consumers that sustainable fashion doesn't have to mean a compromise on aesthetics. Stella McCartney speaks to WIRED UK on her part in the sustainable movement.

Colour of the month: Hyper Pink

As the winter nights draw in - high-impact brights can really pack a punch this A/W 18/19. Leading the way is Hyper pink, just in time for Christmas party season. WGSN reports.

Denham: Balancing data with creativity

Built on the mantra to worship tradition and destroy convention, Denham has become a global denim (and lifestyle) brand that celebrates jeans as a …

Crack the buying code: Is pink the new black?

From the runway to retail, store design to social media feeds, it seems that nothing has been untouched by the cult-like power of millennial pink. WGSN takes a look at how the trend emerged, and where the colour is headed.

Superbalist: The rising star of South African online retail

WGSN caught up with head of brand at Superbalist to find out how South Africa’s coolest online retailer is overcoming barriers to entry in the South African market, putting their customer first and creating communities.