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Diesel boldly channels the negative into a positive via its new ‘Hate Couture’ collection/campaign

Diesel is boldly tapping into the notion of hate for its latest collection and campaign, printed with some of the worst comments that have been made about the brand’s celebrity roster on social media.

Black Friday: Curated experience essential in crowded market

Black Friday discounting has been the norm in the US, and its adoption is picking up in the UK where the market is becoming …

Colour of the month: Soft yellow

Although traditionally a difficult commercial colour within retail, the course of the summer has seen a serious shift within consumer attitudes, and a move towards adopting all things bright. With WGSN’s soft yellow leading the way.

Eccentric Sensibility: Mulberry launches immersive experiences across Seoul

As experiential retail continues to resonate well with consumers, Mulberry is taking its Autumn Winter 18 collection out east to South Korea, with a series of immersive experiences across Seoul.

Digitally native global Gen Z lead surprisingly analogue lives

Gen Z is about to become the biggest generation on the planet, so knowing what makes these consumers tick is really important – and a new study shows that they might not be quite the people we thought they were.

Lessons Learnt S/S 18: Overstock

As each season draws to a close, our data and fashion analysts at WGSN Analytics Division put together their strategies for success for the …

Mellow Yellow: Earthy, baked and retro

The final installment in our S/S 2020 key colours, WGSN and Coloro reveal the sun-soaked and nostalgic Mellow Yellow. An upbeat, playful revise to the popular 1970’s mustard tone.

J.HARDYMENT founder on getting started, Lane Crawford and Shanghai’s energy.

WGSN sat down with jewellery designer Joanna Hardyment in Shanghai to talk starting up her eponymous brand, J. HARDYMENT.  We discussed Shanghai's energy, understanding differing tastes in jewellery around the world and strategic planning.

Event to watch: UI/UX Conference China

Ahead of the 2018 UI/UX Conference China, WGSN caught up with Coco Yu, the conference organiser, to gain more insight into this upcoming tech event, and trends happening in China within this space.

India 2020: WGSN x Amazon Fashion India

This August saw the first WGSN Trend Talk launched in collaboration with Amazon Fashion India. The partnership breeds a valuable opportunity in sharing trend forecasts and market research with a wider audience.

Tactical tailoring

Fashion retail: Tactical tailoring

Whilst the athleisure look remains the dominant aesthetic, the market has become saturated, leaving female shoppers wanting something fresh and different. Enter tactical tailoring.

Coloro X WGSN: Cantaloupe – optimistic, uplifting and rejuvenating

Penultimately in our S/S 2020 five key colours, WGSN and Coloro bring you the milky and subdued, Cantaloupe. A silkier version of the youthful oranges which have been making a noise recently.