The final instalment of a crack the buying code series, discover how the paperbag trouser became a key item, and how it will evolve for future seasons.
Dec 14, 2018 | By Rebecca Stevenson
230 posts | Last entry Dec 14, 2018
As consumer priorities shift, the desire to buy into and benefit from the circular fashion economy is growing. The resale market is gaining traction, and the winning retail brands of 2019 and beyond will be those that tap into the appetite for the resale process.
Dec 14, 2018 | By Alice Gividen
Consumers are existing in a climate of fear and worry. As trust in Governmental bodies continues to wane, consumers are looking to place that trust in brands that stand up for them. This is Trustenomics.
Dec 06, 2018 | By Alice Gividen
In two short years, 'Oh Hey Girl' has blossomed from a Depop page into a womenswear brand in its own right, with 220k Insta-fans to suit. WGSN caught up with founders Jade and Symone to talk increasing demand for speed-to-market, and relationship-building with their customer.
Dec 06, 2018 | By Georgie Hyatt
As we move into 2019, winning fashion brands will be those that prove to consumers that sustainable fashion doesn't have to mean a compromise on aesthetics. Stella McCartney speaks to WIRED UK on her part in the sustainable movement.
Dec 03, 2018 | By Alice Gividen
From the runway to retail, store design to social media feeds, it seems that nothing has been untouched by the cult-like power of millennial pink. WGSN takes a look at how the trend emerged, and where the colour is headed.
Nov 29, 2018 | By Alice Gividen
WGSN caught up with head of brand at Superbalist to find out how South Africa’s coolest online retailer is overcoming barriers to entry in the South African market, putting their customer first and creating communities.
Nov 26, 2018 | By Georgie Hyatt