Cannes Lions 2019: the WGSN talks you must see
Going to Cannes this year? We are too. Check out where to watch our sessions and what’s in store for this year’s Festival. Can’t …
Jun 10, 2019 | By Nina Giglio
Marketing
The coolest campaigns, what they're doing and why they're working. In short, how to communicate with consumers now
163 posts | Last entry Jun 10, 2019
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Go With The Flaw: Diesel campaign shines ironic light on counterfeit trade
Diesel tries a novel way of marketing its brand during NYFW- genuine product designed to look fake and selling at closer to counterfeit level prices.
Feb 12, 2018 | By Sandra Halliday
Social media marketing: Four Chinese campaigns to learn from
China nailed social media marketing in 2017. Marketing expert and author Ashley Dudarenok weighs in on the ones to be aware of.
Feb 08, 2018 | By WGSN Insider
What Happened Off The Runway: NYFW Highlights
We've collected some of the best events, collaborations, and concepts that were accessible to all throughout NYFW.
Sep 13, 2017 | By WGSN Insider
Going to Space Camp with Tom Sachs and NikeCraft
The launch of the new NikeCraft Mars Yard 2.0 sneaker is here. WGSN goes to "space" to get the scoop on the most coveted shoe this summer.
Jun 10, 2017 | By WGSN Insider
WGSN Futures London: 5 Key Ideas
From the age of anxiety to the mood market and caring with commitment, we explore five of the key ideas from WGSN Futures London 2017.
May 26, 2017 | By Sarah Housley
3 Beauty shopping apps in China you need to know
These Chinese beauty apps are growing in popularity and bridging the gap between gaming, fun filters and e-commerce. Guest blogger Ashley Galina Dudarenok reports
May 25, 2017 | By WGSN Insider
The Ted Baker retail way: 360° shoppable sitcoms and social conversations
For its Spring Summer spot, Ted Baker once again turned to social media to build hype around its inaugural immersive campaign. WGSN's Cassandra Napoli reports.
Apr 06, 2017 | By Cassandra Napoli
SXSW: Bridging the gap between youth, food and social media
Spoon University's co-founders take the stage at SXSW to explore what makes their platform so successful and why young people are sharing their food experiences on social.
Mar 12, 2017 | By Cassandra Napoli
4 brilliant business hacks we learned from THINX creator Miki Agrawal
Miki Agrawal has 3 successful and unconventional (by society's stereotypical standards) businesses under her belt. Here she reveals how she set them up.
Mar 09, 2017 | By WGSN Insider
Saint Laurent ad campaign faces social media backlash
Luxury fashion house Saint Laurent sees social media storm over “degrading” images used in the latest ad campaign
Mar 07, 2017 | By WGSN Insider
Music video or fashion campaign? A$AP Rocky for Zalando SS17
A$AP Rocky for Zalando. The new SS17 from online fast fashion retailer Zalando features one of the most credible names in rap.
Feb 19, 2017 | By WGSN Insider