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The coolest campaigns, what they're doing and why they're working. In short, how to communicate with consumers now

163 posts  |  Last entry Jun 10, 2019

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See you at Cannes Lions

Cannes Lions 2019: the WGSN talks you must see

Going to Cannes this year? We are too. Check out where to watch our sessions and what’s in store for this year’s Festival. Can’t …

Diesel

Go With The Flaw: Diesel campaign shines ironic light on counterfeit trade

Diesel tries a novel way of marketing its brand during NYFW- genuine product designed to look fake and selling at closer to counterfeit level prices.

Social media marketing: Four Chinese campaigns to learn from

China nailed social media marketing in 2017. Marketing expert and author Ashley Dudarenok weighs in on the ones to be aware of.

What Happened Off The Runway: NYFW Highlights

We've collected some of the best events, collaborations, and concepts that were accessible to all throughout NYFW.

Going to Space Camp with Tom Sachs and NikeCraft

The launch of the new NikeCraft Mars Yard 2.0 sneaker is here. WGSN goes to "space" to get the scoop on the most coveted shoe this summer.

Wellness and the future consumer

WGSN Futures London: 5 Key Ideas

From the age of anxiety to the mood market and caring with commitment, we explore five of the key ideas from WGSN Futures London 2017.

3 Beauty shopping apps in China you need to know

These Chinese beauty apps are growing in popularity and bridging the gap between gaming, fun filters and e-commerce. Guest blogger Ashley Galina Dudarenok reports

Ted Baker social conversations

The Ted Baker retail way: 360° shoppable sitcoms and social conversations

For its Spring Summer spot, Ted Baker once again turned to social media to build hype around its inaugural immersive campaign. WGSN's Cassandra Napoli reports.

SXSW: Bridging the gap between youth, food and social media

Spoon University's co-founders take the stage at SXSW to explore what makes their platform so successful and why young people are sharing their food experiences on social.

Miki Agrawal's thinx pants

4 brilliant business hacks we learned from THINX creator Miki Agrawal

Miki Agrawal has 3 successful and unconventional (by society's stereotypical standards) businesses under her belt. Here she reveals how she set them up.

Saint Laurent ad campaign faces social media backlash

Saint Laurent ad campaign faces social media backlash

Luxury fashion house Saint Laurent sees social media storm over “degrading” images used in the latest ad campaign

Music video or fashion campaign? A$AP Rocky for Zalando SS17

A$AP Rocky for Zalando. The new SS17 from online fast fashion retailer Zalando features one of the most credible names in rap.