The coolest campaigns, what they're doing and why they're working. In short, how to communicate with consumers now

166 posts  |  Last entry Dec 26, 2017

Statement fashion words of 2017

Power, Woke, Statement and Floral were the top fashion words of 2017

Global fashion search platform Lyst researched across 100 different online fashion and lifestyle publications to find the top words of 2017.

2017: The Year in Snapchat, from Snap Map to the new 3D Bitmojis

Snapchat the ephemeral social sharing platform has won of the hearts of Gen-Zers, and this year it launched cool new features like Snap Map

2017: The Year in Facebook, from Workplace to Watch

We've rounded up the key updates from Facebook Watch to its workplace app, revealing what it might mean for brands. WGSN reports

Helmut Lang campaign revisits taxi cab marketing approach

The latest Helmut Lang campaign headed up by current creative chief Shayne Oliver (of Hood by Air) is an ode to the brand's 1990s heyday. WGSN's Sandra Halliday reports

2017 Christmas campaigns- reserved

Meet the famous female faces who are leading the Christmas campaigns

Models Jourdan Dunn and Adwoa Aboah, as well as French fashion icons Julia Restoin Roitfeld and Lou Doillon are rocking the 2017 Christmas campaigns

Mew-Tube on Argos

Argos launches Mew-Tube, a livestream of kittens to soothe stressed shoppers

Argos has created adorable branded Black Friday content that taps into a key social media trend, furry animals being cute. WGSN's Sandra Halliday reports

The Indulgence Factor: how to successfully market healthy food

It is no longer enough to market healthy food as healthy – consumers are increasingly seeking indulgence. How is this a great opportunity for advertisers?

What Happened Off The Runway: NYFW Highlights

We've collected some of the best events, collaborations, and concepts that were accessible to all throughout NYFW.

Going to Space Camp with Tom Sachs and NikeCraft

The launch of the new NikeCraft Mars Yard 2.0 sneaker is here. WGSN goes to "space" to get the scoop on the most coveted shoe this summer.

Wellness and the future consumer

WGSN Futures London: 5 Key Ideas

From the age of anxiety to the mood market and caring with commitment, we explore five of the key ideas from WGSN Futures London 2017.

3 Beauty shopping apps in China you need to know

These Chinese beauty apps are growing in popularity and bridging the gap between gaming, fun filters and e-commerce. Guest blogger Ashley Galina Dudarenok reports

Ted Baker social conversations

The Ted Baker retail way: 360° shoppable sitcoms and social conversations

For its Spring Summer spot, Ted Baker once again turned to social media to build hype around its inaugural immersive campaign. WGSN's Cassandra Napoli reports.