The launch of the new NikeCraft Mars Yard 2.0 sneaker is here. WGSN goes to "space" to get the scoop on the most coveted shoe this summer.
Jun 10, 2017 | By Sarah Owen
The coolest campaigns, what they're doing and why they're working. In short, how to communicate with consumers now
158 posts | Last entry Jun 10, 2017
For its Spring Summer spot, Ted Baker once again turned to social media to build hype around its inaugural immersive campaign. WGSN's Cassandra Napoli reports.
Apr 06, 2017 | By Cassandra Napoli
Spoon University's co-founders take the stage at SXSW to explore what makes their platform so successful and why young people are sharing their food experiences on social.
Mar 12, 2017 | By Cassandra Napoli
Miki Agrawal has 3 successful and unconventional (by society's stereotypical standards) businesses under her belt. Here she reveals how she set them up.
Mar 09, 2017 | By WGSN Insider
Luxury fashion house Saint Laurent sees social media storm over “degrading” images used in the latest ad campaign
Mar 07, 2017 | By WGSN Insider
A$AP Rocky for Zalando. The new SS17 from online fast fashion retailer Zalando features one of the most credible names in rap.
Feb 19, 2017 | By WGSN Insider
Millennial dating is at an all time high, and the latest research from Match.com reveals what counts on a successful date. WGSN's Sandra Halliday reports.
Feb 07, 2017 | By WGSN Insider
Iconix the American brand management company is looking for buyers for the popular Peanuts brand. WGSN's Sandra Halliday reports
Jan 31, 2017 | By WGSN Insider
Plus-size e-tailer Eloquii is opening its first brick and mortar store, expanding the online to offline conversation further
Jan 26, 2017 | By Sidney Morgan-Petro
WGSN's Faye Howard headed to the upcoming press previews of the womenswear retail Spring/Summer collections, and say how influencers are the new inspiration
Jan 23, 2017 | By Faye Howard