The coolest campaigns, what they're doing and why they're working. In short, how to communicate with consumers now
192 posts | Last entry Oct 09, 2018
A recent collaboration between raincoat brand K-WAY and sportswear brand Kappa is an example of how retro labels are seeing a big resurgence in the streetwear market – and how that trend can heighten another brand's relevance.
Oct 09, 2018 | By Siofra Murphy
Luxury Italian menswear brand Ermenegildo Zegna unveiled a WeChat Interactive Partnership late last week, to celebrate the launch of its latest XXX collection, its more urban, relaxed offer.
Sep 27, 2018 | By Sandra Halliday
Diesel is boldly tapping into the notion of hate for its latest collection and campaign, printed with some of the worst comments that have been made about the brand’s celebrity roster on social media.
Sep 19, 2018 | By Petah Marian
As experiential retail continues to resonate well with consumers, Mulberry is taking its Autumn Winter 18 collection out east to South Korea, with a series of immersive experiences across Seoul.
Sep 06, 2018 | By Alice Gividen
Benetton is back making waves with its marketing campaigns following the return of Oliviero Toscani to the fold last year. His latest piece of work for the Italian brand makes a point about inclusivity by the campaign for its autumn collection featuring naked models.
Aug 07, 2018 | By Sandra Halliday
With London pride painting a rainbow over the city last week, we take a look at the retail data behind the stripes to see the wider effect on the market. WGSN's Isabelle Coates reports.
Jul 13, 2018 | By Isabelle Coates
Buzzword or the next big thing in advertising? This year at Cannes Lions, Burger King took to the stage to celebrate the success of hackvertising. The company's CMO walked the audience through five steps to successfully own this space.
Jun 20, 2018 | By Catarina Lambranho
Unless your marketing, copywriting, and advertising departments are all somehow made up of your target consumer, matching their tone of voice is always going to be challenging. WGSN explores how to be relatable.
Jun 08, 2018 | By Cassandra Gagnon
Thinking about their future consumer priorities, Gen Z behaviour and how to build a strong brand, our WGSN experts are heading to the French Riviera to inspire creatives.
Jun 04, 2018 | By Catarina Lambranho
In a digital age where trending items can be circulated rapidly, it can be difficult for the “it” item to still exist. Here, WGSN looks at three fronts of major branding efforts, and how the harmony of all three together can create great success for your brand or client.
May 31, 2018 | By Cassandra Gagnon
With China's increasingly cluttered influencer space, it's hard to know how to approach this rapidly growing marketing segment. Last week, marketing agency UpLab held its first China Influencer Summit to help understand how to approach and select which influencers to work with.
May 29, 2018 | By Sandy Chu
The numbers are in. People love micro-influencers. They're perceived as trustworthy, and offer a more personal connection than their mega-influencer counterparts. What's more, they're a great way to bring your brand to Gen Z. Here's why.
May 24, 2018 | By Cassandra Gagnon