The coolest campaigns, what they're doing and why they're working. In short, how to communicate with consumers now

151 posts  |  Last entry Feb 19, 2017


Music video or fashion campaign? A$AP Rocky for Zalando SS17

A$AP Rocky for Zalando. The new SS17 from online fast fashion retailer Zalando features one of the most credible names in rap.

Millennials are addicted to dating and good teeth count

Millennial dating is at an all time high, and the latest research from Match.com reveals what counts on a successful date. WGSN's Sandra Halliday reports.

Peanuts for sale? The popular franchise is looking for a new home

Why Snoopy and the other Peanuts characters are up for sale

Iconix the American brand management company is looking for buyers for the popular Peanuts brand. WGSN's Sandra Halliday reports

Eloquii’s first store, the plus size market and the future of retail

Plus-size e-tailer Eloquii is opening its first brick and mortar store, expanding the online to offline conversation further

Social influences reign supreme at the S/S 17 UK Press Previews

WGSN's Faye Howard headed to the upcoming press previews of the womenswear retail Spring/Summer collections, and say how influencers are the new inspiration

IT RAN: The first magazine composed entirely of ads

In the name of creativity and a good cause, a magazine is born dedicated solely to advertisements. WGSN's Sarah Owen interviews the agency behind the campaign.

GabiFresh x swimsuitsforall: The anti ‘New Year, New You’ campaign

The GabiFresh x swimsuitsforall range launches with a new body positive campaign. WGSN's Sandra Halliday reports.

Americana Manhasset: A Hidden New York Retail Gem

How this storied shopping centre adds a dose of big city allure to an otherwise sleepy suburban community. Cassandra Napoli reports.

Selena Gomez: The New Face of Coach

The US luxury fashion brand is teaming up with the actress on a signature collection. WGSN's Sandra Halliday reports

Why are your favourite fast food joints now stocking candles?

Taco Bell and Virtual Reality, KFC stocking scented candles: fast food and the future of brand engagement. WGSN reports

Why brands need to give more thought to their packaging

In the age of Instagram brand packaging has never been so important, as consumers are looking for a memorable brand experience.

fake John Lewis Christmas advert

Student’s fake John Lewis Christmas advert is an Internet sensation

How to boost your ratings ahead of Christmas without trying, one media student has the answer with his fake Christmas advert which is taking the Internet by storm. WGSN Global News Editor Nigel Taylor reports