The coolest campaigns, what they're doing and why they're working. In short, how to communicate with consumers now

175 posts  |  Last entry Apr 23, 2018


WeChat mini programs, is it time to believe the hype?

Guest blogger Elisa Harca, Regional Director for Asia at Red Ant shares her insights on the pros and the cons of social media platform WeChat's app-in-app experience, WeChat mini programs.

influencer marketing

Influencer marketing, from Beckham to boohooMAN

Recent collaborations prove the longevity of influencer marketing as a viable means of reaching your ideal consumer. New examples include boohooMAN and Reebok X Victoria Beckham.


Experiential retail: Glossier’s San Francisco cafe takeover

Glossier has opened 'Glossier at Rhea’s Cafe', a pop-up cafe in a month-long sales and marketing push in San Francisco that mixes both food and beauty products. WGSN reports

influencer marketing

Influencer marketing remains key but finding the right face is a challenge

US marketers are still backing influencer marketing heavily, a new survey shows, with around 70% of them from agencies and brands saying their related budgets will increase this year. 


International Women’s Day: Vans shows support with new campaign

Vans is delving into a little known world for International Women’s Day with a global initiative focusing on Indian female skateboarders.

SXSW 2018 Preview: 3 key themes to watch at this year’s tech fest

With SXSW 2018 just round the corner, WGSN's Sarah Housley sets out the key themes to look out for, and the hottest panels to highlight in your schedule


Go With The Flaw: Diesel campaign shines ironic light on counterfeit trade

Diesel tries a novel way of marketing its brand during NYFW- genuine product designed to look fake and selling at closer to counterfeit level prices.

Social media marketing: Four Chinese campaigns to learn from

China nailed social media marketing in 2017. Marketing expert and author Ashley Dudarenok weighs in on the ones to be aware of.

Statement fashion words of 2017

Power, Woke, Statement and Floral were the top fashion words of 2017

Global fashion search platform Lyst researched across 100 different online fashion and lifestyle publications to find the top words of 2017.

2017: The Year in Snapchat, from Snap Map to the new 3D Bitmojis

Snapchat the ephemeral social sharing platform has won of the hearts of Gen-Zers, and this year it launched cool new features like Snap Map

2017: The Year in Facebook, from Workplace to Watch

We've rounded up the key updates from Facebook Watch to its workplace app, revealing what it might mean for brands. WGSN reports

Helmut Lang campaign revisits taxi cab marketing approach

The latest Helmut Lang campaign headed up by current creative chief Shayne Oliver (of Hood by Air) is an ode to the brand's 1990s heyday. WGSN's Sandra Halliday reports