The coolest campaigns, what they're doing and why they're working. In short, how to communicate with consumers now
175 posts | Last entry Apr 23, 2018
Guest blogger Elisa Harca, Regional Director for Asia at Red Ant shares her insights on the pros and the cons of social media platform WeChat's app-in-app experience, WeChat mini programs.
Apr 23, 2018 | By WGSN Insider
Recent collaborations prove the longevity of influencer marketing as a viable means of reaching your ideal consumer. New examples include boohooMAN and Reebok X Victoria Beckham.
Apr 17, 2018 | By Alice Gividen
Glossier has opened 'Glossier at Rhea’s Cafe', a pop-up cafe in a month-long sales and marketing push in San Francisco that mixes both food and beauty products. WGSN reports
Mar 20, 2018 | By Alice Gividen
US marketers are still backing influencer marketing heavily, a new survey shows, with around 70% of them from agencies and brands saying their related budgets will increase this year.
Mar 07, 2018 | By Alice Gividen
Vans is delving into a little known world for International Women’s Day with a global initiative focusing on Indian female skateboarders.
Mar 06, 2018 | By Sandra Halliday
With SXSW 2018 just round the corner, WGSN's Sarah Housley sets out the key themes to look out for, and the hottest panels to highlight in your schedule
Mar 05, 2018 | By Sarah Housley
Diesel tries a novel way of marketing its brand during NYFW- genuine product designed to look fake and selling at closer to counterfeit level prices.
Feb 12, 2018 | By Sandra Halliday
China nailed social media marketing in 2017. Marketing expert and author Ashley Dudarenok weighs in on the ones to be aware of.
Feb 08, 2018 | By WGSN Insider
Global fashion search platform Lyst researched across 100 different online fashion and lifestyle publications to find the top words of 2017.
Dec 26, 2017 | By Sandra Halliday
Snapchat the ephemeral social sharing platform has won of the hearts of Gen-Zers, and this year it launched cool new features like Snap Map
Dec 17, 2017 | By WGSN Insider
We've rounded up the key updates from Facebook Watch to its workplace app, revealing what it might mean for brands. WGSN reports
Dec 11, 2017 | By Cassandra Napoli
The latest Helmut Lang campaign headed up by current creative chief Shayne Oliver (of Hood by Air) is an ode to the brand's 1990s heyday. WGSN's Sandra Halliday reports
Dec 05, 2017 | By Sandra Halliday