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Marketing

The coolest campaigns, what they're doing and why they're working. In short, how to communicate with consumers now

156 posts  |  Last entry Apr 06, 2017

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Ted Baker social conversations

The Ted Baker retail way: 360° shoppable sitcoms and social conversations

For its Spring Summer spot, Ted Baker once again turned to social media to build hype around its inaugural immersive campaign. WGSN's Cassandra Napoli reports.

SXSW: Bridging the gap between youth, food and social media

Spoon University's co-founders take the stage at SXSW to explore what makes their platform so successful and why young people are sharing their food experiences on social.

Miki Agrawal's thinx pants

4 brilliant business hacks we learned from THINX creator Miki Agrawal

Miki Agrawal has 3 successful and unconventional (by society's stereotypical standards) businesses under her belt. Here she reveals how she set them up.

Streaming Full Movie Life (2017)

For those brands failing to appeal to female consumers, a new marketing agency just launched to help change the game in this arena. Meet Superhuman. WGSN's Sandra Halliday reports

Saint Laurent ad campaign faces social media backlash

Saint Laurent ad campaign faces social media backlash

Luxury fashion house Saint Laurent sees social media storm over “degrading” images used in the latest ad campaign

Music video or fashion campaign? A$AP Rocky for Zalando SS17

A$AP Rocky for Zalando. The new SS17 from online fast fashion retailer Zalando features one of the most credible names in rap.

Millennials are addicted to dating and good teeth count

Millennial dating is at an all time high, and the latest research from Match.com reveals what counts on a successful date. WGSN's Sandra Halliday reports.

Peanuts for sale? The popular franchise is looking for a new home

Why Snoopy and the other Peanuts characters are up for sale

Iconix the American brand management company is looking for buyers for the popular Peanuts brand. WGSN's Sandra Halliday reports

Eloquii’s first store, the plus size market and the future of retail

Plus-size e-tailer Eloquii is opening its first brick and mortar store, expanding the online to offline conversation further

Social influences reign supreme at the S/S 17 UK Press Previews

WGSN's Faye Howard headed to the upcoming press previews of the womenswear retail Spring/Summer collections, and say how influencers are the new inspiration

IT RAN: The first magazine composed entirely of ads

In the name of creativity and a good cause, a magazine is born dedicated solely to advertisements. WGSN's Sarah Owen interviews the agency behind the campaign.

GabiFresh x swimsuitsforall: The anti ‘New Year, New You’ campaign

The GabiFresh x swimsuitsforall range launches with a new body positive campaign. WGSN's Sandra Halliday reports.