The coolest campaigns, what they're doing and why they're working. In short, how to communicate with consumers now

146 posts  |  Last entry Jan 12, 2017


IT RAN: The first magazine composed entirely of ads

In the name of creativity and a good cause, a magazine is born dedicated solely to advertisements. WGSN's Sarah Owen interviews the agency behind the campaign.

GabiFresh x swimsuitsforall: The anti ‘New Year, New You’ campaign

The GabiFresh x swimsuitsforall range launches with a new body positive campaign. WGSN's Sandra Halliday reports.

Americana Manhasset: A Hidden New York Retail Gem

How this storied shopping centre adds a dose of big city allure to an otherwise sleepy suburban community. Cassandra Napoli reports.

Selena Gomez: The New Face of Coach

The US luxury fashion brand is teaming up with the actress on a signature collection. WGSN's Sandra Halliday reports

Why are your favourite fast food joints now stocking candles?

Taco Bell and Virtual Reality, KFC stocking scented candles: fast food and the future of brand engagement. WGSN reports

Why brands need to give more thought to their packaging

In the age of Instagram brand packaging has never been so important, as consumers are looking for a memorable brand experience.

fake John Lewis Christmas advert

Student’s fake John Lewis Christmas advert is an Internet sensation

How to boost your ratings ahead of Christmas without trying, one media student has the answer with his fake Christmas advert which is taking the Internet by storm. WGSN Global News Editor Nigel Taylor reports

Khloe Kardashian launches jeans for curvy girls

Khloe Kardashian is doing what most womenswear brands don’t: catering for curves

Tapping into a huge gap in the womenswear market, Khloe Kardashian's new denim line is all about creating jeans for curvy girls.

Get your denim & coffee fix at 1Denim’s new brick and mortar store

LA's hottest new denim store sells your favourite blue jeans with a side order of caffeine. WGSN reports.

GUESS Jeans announces gender neutral collection

As the denim industry is embracing the gender neutral movement, iconic denim & lifestyle brand Guess announces its unisex collection.

The Curated Cool: Refinery29’s #29Rooms is back for NYFW

The three-day art extravaganza themed "Powered by the People" brings an array of magic, Instagrammable moments. WGSN's Sarah Owen reports live.

Tom Ford makes an impact at NYFW with buy-now collection

Tom Ford kicked off New York Fashion Week with a new retail model and big name celebrities. WGSN Global News Editor Nigel Taylor reports