Going to Cannes this year? We are too. Check out where to watch our sessions and what’s in store for this year’s Festival. Can’t …
Jun 10, 2019 | By Nina Giglio
The coolest campaigns, what they're doing and why they're working. In short, how to communicate with consumers now
163 posts | Last entry Jun 10, 2019
Diesel tries a novel way of marketing its brand during NYFW- genuine product designed to look fake and selling at closer to counterfeit level prices.
Feb 12, 2018 | By Sandra Halliday
China nailed social media marketing in 2017. Marketing expert and author Ashley Dudarenok weighs in on the ones to be aware of.
Feb 08, 2018 | By WGSN Insider
For its Spring Summer spot, Ted Baker once again turned to social media to build hype around its inaugural immersive campaign. WGSN's Cassandra Napoli reports.
Apr 06, 2017 | By Cassandra Napoli
Spoon University's co-founders take the stage at SXSW to explore what makes their platform so successful and why young people are sharing their food experiences on social.
Mar 12, 2017 | By Cassandra Napoli
Miki Agrawal has 3 successful and unconventional (by society's stereotypical standards) businesses under her belt. Here she reveals how she set them up.
Mar 09, 2017 | By WGSN Insider
Luxury fashion house Saint Laurent sees social media storm over “degrading” images used in the latest ad campaign
Mar 07, 2017 | By WGSN Insider
A$AP Rocky for Zalando. The new SS17 from online fast fashion retailer Zalando features one of the most credible names in rap.
Feb 19, 2017 | By WGSN Insider