Going to Space Camp with Tom Sachs and NikeCraft
The launch of the new NikeCraft Mars Yard 2.0 sneaker is here. WGSN goes to "space" to get the scoop on the most coveted shoe this summer.
Jun 10, 2017 | By Sarah Owen
Marketing
The coolest campaigns, what they're doing and why they're working. In short, how to communicate with consumers now
158 posts | Last entry Jun 10, 2017
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WGSN Futures London: 5 Key Ideas
From the age of anxiety to the mood market and caring with commitment, we explore five of the key ideas from WGSN Futures London 2017.
May 26, 2017 | By Sarah Housley
3 Beauty shopping apps in China you need to know
These Chinese beauty apps are growing in popularity and bridging the gap between gaming, fun filters and e-commerce. Guest blogger Ashley Galina Dudarenok reports
May 25, 2017 | By WGSN Insider
The Ted Baker retail way: 360° shoppable sitcoms and social conversations
For its Spring Summer spot, Ted Baker once again turned to social media to build hype around its inaugural immersive campaign. WGSN's Cassandra Napoli reports.
Apr 06, 2017 | By Cassandra Napoli
SXSW: Bridging the gap between youth, food and social media
Spoon University's co-founders take the stage at SXSW to explore what makes their platform so successful and why young people are sharing their food experiences on social.
Mar 12, 2017 | By Cassandra Napoli
4 brilliant business hacks we learned from THINX creator Miki Agrawal
Miki Agrawal has 3 successful and unconventional (by society's stereotypical standards) businesses under her belt. Here she reveals how she set them up.
Mar 09, 2017 | By WGSN Insider
Saint Laurent ad campaign faces social media backlash
Luxury fashion house Saint Laurent sees social media storm over “degrading” images used in the latest ad campaign
Mar 07, 2017 | By WGSN Insider
Music video or fashion campaign? A$AP Rocky for Zalando SS17
A$AP Rocky for Zalando. The new SS17 from online fast fashion retailer Zalando features one of the most credible names in rap.
Feb 19, 2017 | By WGSN Insider
Millennials are addicted to dating and good teeth count
Millennial dating is at an all time high, and the latest research from Match.com reveals what counts on a successful date. WGSN's Sandra Halliday reports.
Feb 07, 2017 | By WGSN Insider
Why Snoopy and the other Peanuts characters are up for sale
Iconix the American brand management company is looking for buyers for the popular Peanuts brand. WGSN's Sandra Halliday reports
Jan 31, 2017 | By WGSN Insider
Eloquii’s first store, the plus size market and the future of retail
Plus-size e-tailer Eloquii is opening its first brick and mortar store, expanding the online to offline conversation further
Jan 26, 2017 | By Sidney Morgan-Petro
Social influences reign supreme at the S/S 17 UK Press Previews
WGSN's Faye Howard headed to the upcoming press previews of the womenswear retail Spring/Summer collections, and say how influencers are the new inspiration
Jan 23, 2017 | By Faye Howard