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Marketing

The coolest campaigns, what they're doing and why they're working. In short, how to communicate with consumers now

188 posts  |  Last entry Aug 07, 2018

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Benetton goes naked for diversity and inclusivity-focused campaign

Benetton is back making waves with its marketing campaigns following the return of Oliviero Toscani to the fold last year. His latest piece of work for the Italian brand makes a point about inclusivity by the campaign for its autumn collection featuring naked models.

Fashion retail: Selling with Pride

With London pride painting a rainbow over the city last week, we take a look at the retail data behind the stripes to see the wider effect on the market. WGSN's Isabelle Coates reports.

Cannes Lions 2018: Hackvertising (and why you should consider it)

Buzzword or the next big thing in advertising? This year at Cannes Lions, Burger King took to the stage to celebrate the success of hackvertising. The company's CMO walked the audience through five steps to successfully own this space.

marketing

Marketing best practices: How to be relatable

Unless your marketing, copywriting, and advertising departments are all somehow made up of your target consumer, matching their tone of voice is always going to be challenging. WGSN explores how to be relatable.

Cannes Lions 2018: Where to watch WGSN Trendtalks

Thinking about their future consumer priorities, Gen Z behaviour and how to build a strong brand, our WGSN experts are heading to the French Riviera to inspire creatives.

Gen Z perspective: Instagrammable design strategy

In a digital age where trending items can be circulated rapidly, it can be difficult for the “it” item to still exist. Here, WGSN looks at three fronts of major branding efforts, and how the harmony of all three together can create great success for your brand or client.

China Influencer Summit: The key takeaways

With China's increasingly cluttered influencer space, it's hard to know how to approach this rapidly growing marketing segment. Last week, marketing agency UpLab held its first China Influencer Summit to help understand how to approach and select which influencers to work with.

micro-influencers

Global Youth: The supporters and faces of the micro-influencer

The numbers are in. People love micro-influencers. They're perceived as trustworthy, and offer a more personal connection than their mega-influencer counterparts. What's more, they're a great way to bring your brand to Gen Z. Here's why.

sustainability

Marketing strategy buzzwords: Sustainability

Once defined by PETA and FEED bags in the early 2000's, sustainability has become as capitalized a marketing tool as feminism. As some brands show how to do it right, and others miss the mark, we look at how to expand your brand/client’s own efforts.

The Vision 2020: The macro trends that will fix the future

Embracing the importance of new voices, inter-generational perspectives, and a world where our emotional needs cannot be fulfilled by a smartphone, we will move away from tired marketing, traditional corporate structures, and mass consumption.

Bumble Bizz spring fashion dinner: A new way to network

Bumble Bizz is bringing the digital product to life through events in the form of a four-part dinner series. WGSN's Alice Gividen attended the fashion event and here's what she learnt.

4/20 in LA: Tasting a comfy, culinary CBD collab

Take a look at 4/20 in LA, as brands, fitness studios and retailers around Los Angeles dip their toes in the (pot) water.