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Intelligence

121 posts  |  Last entry Jun 07, 2018

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Peak sneaker: Kurt Geiger CEO predicts the return of the heel

At the Global Department Store Summit in London, Neil Clifford, CEO of Kurt Geiger, the world’s leading global luxury footwear retailer debated on whether the sneaker had reached peak sales.

Gen Z

WGSN white paper: Take a look at The Gen Z Equation

After pouring over transcripts, interviewing dozens more teens, and locking themselves away for days, the experts at WGSN Insight proposed the “Gen Z equation”, a WGSN white paper that breaks down this deeply divided generation.

Cannes Lions 2018: Where to watch WGSN Trendtalks

Thinking about their future consumer priorities, Gen Z behaviour and how to build a strong brand, our WGSN experts are heading to the French Riviera to inspire creatives.

The Vision 2020: The macro trends that will fix the future

Embracing the importance of new voices, inter-generational perspectives, and a world where our emotional needs cannot be fulfilled by a smartphone, we will move away from tired marketing, traditional corporate structures, and mass consumption.

Burberry

Burberry results: Strategising true luxury

In the wake of Burberry’s results (revenue stayed broadly flat at 2%, but profits edged up 4% as CEO Marco Gobetti’s strategy started to show promising early signs), we evaluate the British brand’s strategy in context of the wider luxury market.

chatbots

How chatbots for business are revolutionising work

Artificial Intelligence (AI) has effectively reached and changed every corner of our lives, both personally and professionally, and chatbots are leaders of the pack. Josephine Perry reports for WGSN on the ways chatbots for business are revolutionising the world of work.

mid-market

2018 mid-market strategies: How to ride the competitive wave

With Next’s latest financial results released this week, we look at ways in which the retailer is adjusting to the competitive mid-market space. WGSN Instock reports.

Zara: How the agile retailer addresses the newness challenge

By bringing in regular but low volumes of products (compared to peers), Zara not only maintains regular levels of newness but creates ‘perceived scarcity’, thereby creating demand for its newness.

N Brown: From catalogue to convenience – building an online empire

With its triumphant conversion from a catalogue to a digital retailer, the N Brown group provides a blueprint for success in a struggling mid-market, …

Boohoo: How online pureplays are defining new measures of success

As Boohoo releases a stellar set of results, we look at how online pureplays have fundamentally transformed consumers’ expectations of the online shopping experience.

Inditex

Inditex results: Zara’s data-centric approach keeps it relevant in digital age

Inditex defies analysts’ expectations releasing strong sales for both in store and online channels - WGSN Barometer uses data to look at the reasoning.

WGSN Barometer: Jian DeLeon on streetwear, gender and the evolution of menswear

For the launch of the Barometer Menswear Survey in the UK, our proprietary consumer brand tracker, we interview influencers in the menswear space to better understand menswear consumers and trends.