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Intelligence

129 posts  |  Last entry Aug 16, 2018

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Coloro X WGSN: Cantaloupe – optimistic, uplifting and rejuvenating

Penultimately in our S/S 2020 five key colours, WGSN and Coloro bring you the milky and subdued, Cantaloupe. A silkier version of the youthful oranges which have been making a noise recently.

Next: Reactive retail

As Next release their trading statement for H1, WGSN Analytics Division takes a look at the strategies they are adopting in order to be …

Coloro X WGSN: Cassis – romanticism, youth and femininity

Next up in our S/S 2020 key colours, WGSN and Coloro bring you the gender-neutral and modern Cassis. A desirable fusion of the pinks and purples that have made such a huge impact in recent seasons.

Coloro X WGSN: Purist Blue – cooling, crisp, contemporary

Next up in our S/S 2020 key colours, WGSN and Coloro bring you the soft and sunny Purist Blue – The latest evolution of blue’s journey from a core to a fashion colour.

Coloro X WGSN: Neo Mint – the fusion of tech and nature

Coloro has partnered with WGSN for the next 5 weeks to bring the launch of S/S 2020 key colours. This week it’s all about the modernist Neo Mint.

Gen Z entrepreneurs: Fruity Towels

Gen Z are go-getters, busy building their own companies that reflect their beliefs. WGSN's Rebecca Stevenson sat down with Gen Z entrepreneur Alice Gorman to talk business priorities and personal beliefs.

Four insights for success in fashion retail

The fashion retail landscape has altered dramatically in recent years. Brands must look to new places to engage with consumers and convenience becomes a commodity rather than a luxury. Here are four, must-know insights if you want to succeed in fashion retail today.

Fashion retail success: What’s love got to do with it?

With the volatility of the market disrupting the traditional rules of brand to consumer courtship, we mapped data from Barometer, our proprietary consumer data tool to understand the changing dynamics.

Peak sneaker: Kurt Geiger CEO predicts the return of the heel

At the Global Department Store Summit in London, Neil Clifford, CEO of Kurt Geiger, the world’s leading global luxury footwear retailer debated on whether the sneaker had reached peak sales.

Gen Z

WGSN white paper: Take a look at The Gen Z Equation

After pouring over transcripts, interviewing dozens more teens, and locking themselves away for days, the experts at WGSN Insight proposed the “Gen Z equation”, a WGSN white paper that breaks down this deeply divided generation.

Cannes Lions 2018: Where to watch WGSN Trendtalks

Thinking about their future consumer priorities, Gen Z behaviour and how to build a strong brand, our WGSN experts are heading to the French Riviera to inspire creatives.

The Vision 2020: The macro trends that will fix the future

Embracing the importance of new voices, inter-generational perspectives, and a world where our emotional needs cannot be fulfilled by a smartphone, we will move away from tired marketing, traditional corporate structures, and mass consumption.