111 posts  |  Last entry Mar 14, 2018


Inditex results: Zara’s data-centric approach keeps it relevant in digital age

Inditex defies analysts’ expectations releasing strong sales for both in store and online channels - WGSN Barometer uses data to look at the reasoning.

WGSN Barometer: Jian DeLeon on streetwear, gender and the evolution of menswear

For the launch of the Barometer Menswear Survey in the UK, our proprietary consumer brand tracker, we interview influencers in the menswear space to better understand menswear consumers and trends.

WGSN Best Fashion Retailers: Primark tops the tables

Primark, unsurprisingly, topped the tables for affinity, buzz and consideration following a record sales period this Christmas.


WGSN Best Fashion Retailers: The enduring appeal of Converse

Using data from WGSN's Barometer, we look at the enduring appeal of Converse and it's place on the list of best loved retailers.

new look

New Look: Refocusing on customer ‘sweet spot’ right way to revival

Following poor financial results, a new strategy is needed for high street retailer New Look. WGSN Barometer data lends credence to their new strategy.

WGSN Best Fashion Retailers: The Millennial appeal of Missguided

Using data from WGSN's Barometer, we look at the millennial appeal of Missguided and it's position in our top ten brand affinity for 16-24 year olds.

WGSN Best Fashion Retailers: Powerful marketing pushes Victoria’s Secret into Top 10

Using data from WGSN's Barometer, we look at Victoria's Secret and how smart marketing has pushed the brand into the top ten best fashion retailers.


WGSN predicted record Christmas results for ASOS

As ASOS prepares to release its Christmas results, WGSN Barometer forecasts a strong performance from the retailer. WGSN's Sarah Murphy reports.

bumble bizz

Bumble Bizz: Talking entrepreneurship

WGSN attended a panel talk hosted by Bumble Bizz, titled The Truth About Entrepreneurship. Speakers include Melissa Hemsley, Georgina Harding & Naomi Mdudu.

WGSN Barometer: Public opinion on H&M

The recent controversy that H&M found itself embroiled in quantifies the real business impact of socially inconsiderate decisions; while underlining the case for brands …

retail success

2018: Strategies for retail success

Instock, WGSN's retail analytics platform, points to five key messages and shifts in consumer demand as AW 17/18 comes to a close.

Your favourite accessories brand just launched a nail club

The Skinnydip nail club is here. The Accessories brand is offering its consumers more with this new in-store nail club. WGSN reports