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Insight

286 posts  |  Last entry Oct 10, 2018

12

Colour of the month: Scarlet Alert

Originally piquing our interest back in back in 2016,  scarlet red cements it’s importance for the season ahead. Your colour of the month is Scarlet Alert.

K-WAY X KAPPA – Collaboration, authenticity and brand loyalty

A recent collaboration between raincoat brand K-WAY and sportswear brand Kappa is an example of how retro labels are seeing a big resurgence in the streetwear market – and how that trend can heighten another brand's relevance.

Paris through a Gen Z lens

A fusion of traditional French style and aesthetics with an Americanised way of living is shaking up Parisian youth culture. We look at new sources of inspiration, new creatives and the latest Paris hangouts that influence and play host to this Gen Z set.

Collaboration: The future of fashion

WGSN hears from Bea Austin, Creative Director of RangeRoom, a visual collaboration tool for the fashion industry on the importance of collaboration for the industry's survival. 

Black Friday: Curated experience essential in crowded market

Black Friday discounting has been the norm in the US, and its adoption is picking up in the UK where the market is becoming …

Digitally native global Gen Z lead surprisingly analogue lives

Gen Z is about to become the biggest generation on the planet, so knowing what makes these consumers tick is really important – and a new study shows that they might not be quite the people we thought they were.

Mellow Yellow: Earthy, baked and retro

The final installment in our S/S 2020 key colours, WGSN and Coloro reveal the sun-soaked and nostalgic Mellow Yellow. An upbeat, playful revise to the popular 1970’s mustard tone.

J.HARDYMENT founder on getting started, Lane Crawford and Shanghai’s energy.

WGSN sat down with jewellery designer Joanna Hardyment in Shanghai to talk starting up her eponymous brand, J. HARDYMENT.  We discussed Shanghai's energy, understanding differing tastes in jewellery around the world and strategic planning.

Event to watch: UI/UX Conference China

Ahead of the 2018 UI/UX Conference China, WGSN caught up with Coco Yu, the conference organiser, to gain more insight into this upcoming tech event, and trends happening in China within this space.

India 2020: WGSN x Amazon Fashion India

This August saw the first WGSN Trend Talk launched in collaboration with Amazon Fashion India. The partnership breeds a valuable opportunity in sharing trend forecasts and market research with a wider audience.

Tactical tailoring

Fashion retail: Tactical tailoring

Whilst the athleisure look remains the dominant aesthetic, the market has become saturated, leaving female shoppers wanting something fresh and different. Enter tactical tailoring.

Coloro X WGSN: Cantaloupe – optimistic, uplifting and rejuvenating

Penultimately in our S/S 2020 five key colours, WGSN and Coloro bring you the milky and subdued, Cantaloupe. A silkier version of the youthful oranges which have been making a noise recently.