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169 posts  |  Last entry Mar 21, 2017

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Mon Purse: Helping consumers create their dream bag

Think of Mon Purse as the Build-A-Bear retail concept but for accessories and you'll see why the customised accessories line is so popular with consumers.

SXSW gets schooled by Marie Kondo on how to tidy up

Marie Kondo heads to SXSW Austin to teach the tech crowd how to tidy up.

Why digital media and magazines are moving into retail

From Instagram-worthy merchandise to sell-out cult sweatshirts, the latest fashion retail products are being produced by digital media publishers. WGSN reports

Activist brands: The Superbowl and the necessity of political engagement

Corporate businesses are taking a political position in everything from their Superbowl ad campaigns to their in office policies.

Marcel Floruss of One Dapper Street

Blogger Marcel Floruss on luxury brands and their relationship with digital influencers

The blogger opens up about walking for Dolce and Gabbana, the future of runway shows and the increasing relevance of social influencers in the luxury market. WGSN’s Cassandra Napoli reports.

How brands are embracing Chinese New Year 2017

Falling coins, creative zines, AR hongbaos and free headphones. Check out mainland China's 2017 Chinese New Year highlights.

Influencer power panel at NRF

Retail CEOs look to Influencer power to future-proof their business

One of the key panels at this year's NRF Retail Big Show 2017, was all about the power of Instagram influencers and their impact on the retail industry.

WGSN Salon Series: Are Brands the New Revolutionaries?

For the latest installment to our series, we tasked industry leaders in the ad world with sharing their thoughts on whether brands have a responsibility to take a political stance. WGSN’s Cassandra Napoli reports.

The Rise of Brand Activism

Could the corporations we love to vilify emerge as the new people’s champion and protector of freedoms? WGSN's Richie Grantham reports

IT RAN: The first magazine composed entirely of ads

In the name of creativity and a good cause, a magazine is born dedicated solely to advertisements. WGSN's Sarah Owen interviews the agency behind the campaign.

Americana Manhasset: A Hidden New York Retail Gem

How this storied shopping centre adds a dose of big city allure to an otherwise sleepy suburban community. Cassandra Napoli reports.

3 key retail lessons from cult 1980s movie Mannequin

The 1987 movie with Kim Cattrall is a cult hit, but it also reveals some serious lessons about how to innovate your retail business in the current climate