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Insight

253 posts  |  Last entry Jun 11, 2018

12

Fitness & activewear: How to avoid sinking in a saturated market

Ahead of next week’s Big Issues: Activewear report for our subscribers, we identify three strategies that retailers need to be reacting to in the next six months in order to capitalise in this fiercely competitive industry.

Very

Very: Creating a unified proposition

As Shop Direct announces Very Exclusive will migrate to Very to unify their fashion proposition, we take a look at our proprietary retail and consumer data platforms, Instock and Barometer to analyse the challenges the e-tailer will face to ensure a successful transition.

marketing

Marketing best practices: How to be relatable

Unless your marketing, copywriting, and advertising departments are all somehow made up of your target consumer, matching their tone of voice is always going to be challenging. WGSN explores how to be relatable.

Gen Z

WGSN white paper: Take a look at The Gen Z Equation

After pouring over transcripts, interviewing dozens more teens, and locking themselves away for days, the experts at WGSN Insight proposed the “Gen Z equation”, a WGSN white paper that breaks down this deeply divided generation.

The allure of Pitti Uomo in China

WGSN was able to sit down with Raffaello Napoleone, CEO of Pitti Immagine. We discussed how Pitti Uomo has become one of China's must see menswear trade show of the year.

Gen Z perspective: Instagrammable design strategy

In a digital age where trending items can be circulated rapidly, it can be difficult for the “it” item to still exist. Here, WGSN looks at three fronts of major branding efforts, and how the harmony of all three together can create great success for your brand or client.

China Influencer Summit: The key takeaways

With China's increasingly cluttered influencer space, it's hard to know how to approach this rapidly growing marketing segment. Last week, marketing agency UpLab held its first China Influencer Summit to help understand how to approach and select which influencers to work with.

micro-influencers

Global Youth: The supporters and faces of the micro-influencer

The numbers are in. People love micro-influencers. They're perceived as trustworthy, and offer a more personal connection than their mega-influencer counterparts. What's more, they're a great way to bring your brand to Gen Z. Here's why.

Bitcoin Pizza Day: How two pizzas chart the rise of the cryptocurrency

Today marks 'Bitcoin Pizza Day', eight years since programmer Laszlo Hanyecz used 10,000 bitcoins (then worth $30), to purchase two pizzas. With bitcoins current value, it would be an 82 million dollar order. WGSN's Alice Gividen reports

M&S

M&S to shut 100 stores by 2022, radical plan for “fewer, better” fashion doors

Marks & Spencer has announced it will close 100 stores over the next four years. That ends widespread speculation ahead of its much-anticipated 12-month trading statement tomorrow that is expected to reveal further declines in its Clothing & Home division.

The Vision 2020: The macro trends that will fix the future

Embracing the importance of new voices, inter-generational perspectives, and a world where our emotional needs cannot be fulfilled by a smartphone, we will move away from tired marketing, traditional corporate structures, and mass consumption.

Active Intelligence: Get to know the female gym tribes

Do you know your gym tribes? In an increasingly competitive and crowded market, it is more important than ever that active brands and retailers know and understand these groups. Here are three to know now.