Insight Archives - WGSN Insider

WGSN Insight: Key Ideas 2019

WGSN Insight have been working on the Key Ideas 2019 report, identifying and unpacking the top emerging trends that will impact the upcoming year.

Feb 06, 2019 | By Martina Rocca

Generation rent: Ikea to trial furniture subscriptions

‘Generation Rent’ has a new ally in the form of homewear retailer Ikea. The flat pack empire that has spent decades selling us furniture and homewares is looking at testing a concept in Switzerland to hire out furniture.

Feb 05, 2019 | By Sandra Halliday

This new concept could be the future of peer-to-peer fashion retail

Storr, a new app-based digital marketplace, allows anyone to 'open a store from their phone in three clicks'. It's poised to change the face of peer-to-peer fashion retail.

Jan 23, 2019 | By Sandra Halliday

2019 trending: Why cowhide is your new leopard print

Cow print is the latest print to emerge on our trend radar, tying different trends and areas of influence together. Here's why it could be the new leopard print. WGSN's Alice Gividen reports.

Jan 22, 2019 | By Alice Gividen

Crack the buying code: What’s the next paperbag trouser?

The final instalment of a crack the buying code series, discover how the paperbag trouser became a key item, and how it will evolve for future seasons.

Dec 14, 2018 | By Rebecca Stevenson

Climate concerns: The power of the resale market

As consumer priorities shift, the desire to buy into and benefit from the circular fashion economy is growing. The resale market is gaining traction, and the winning retail brands of 2019 and beyond will be those that tap into the appetite for the resale process.

Dec 14, 2018 | By Alice Gividen

Crack the buying code: What’s next for frill seekers?

For the third instalment in our Crack the Buying Code series, we look at the ruffle blouse – a tried-and-tested item throughout fashion history.

Dec 10, 2018 | By Rebecca Stevenson

The future of AI in Indian retail

This November saw the WGSN's second Trend Talk, launched in collaboration with Amazon Fashion India. On the agenda? 'Fashion and Retailing in The Age of AI.

Dec 10, 2018 | By WGSN Insider

Trustenomics: Brands as community

Consumers are existing in a climate of fear and worry. As trust in Governmental bodies continues to wane, consumers are looking to place that trust in brands that stand up for them. This is Trustenomics.

Dec 06, 2018 | By Alice Gividen

Crack the buying code: Is pink the new black?

From the runway to retail, store design to social media feeds, it seems that nothing has been untouched by the cult-like power of millennial pink. WGSN takes a look at how the trend emerged, and where the colour is headed.

Nov 29, 2018 | By Alice Gividen

Superbalist: The rising star of South African online retail

WGSN caught up with head of brand at Superbalist to find out how South Africa’s coolest online retailer is overcoming barriers to entry in the South African market, putting their customer first and creating communities.

Nov 26, 2018 | By Georgie Hyatt

Crack the buying code: Does a leopard ever change its spots?

For the first installment in our Cracking the Buying Code Series, get the inside scoop from WGSN on how leopard print became a staple, and where the trend going next.

Nov 23, 2018 | By Nina Giglio