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Insight

304 posts  |  Last entry Feb 06, 2019

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WGSN Insight: Key Ideas 2019

WGSN Insight have been working on the Key Ideas 2019 report, identifying and unpacking the top emerging trends that will impact the upcoming year.

Generation rent: Ikea to trial furniture subscriptions

‘Generation Rent’ has a new ally in the form of homewear retailer Ikea. The flat pack empire that has spent decades selling us furniture and homewares is looking at testing a concept in Switzerland to hire out furniture.

This new concept could be the future of peer-to-peer fashion retail

Storr, a new app-based digital marketplace, allows anyone to 'open a store from their phone in three clicks'. It's poised to change the face of peer-to-peer fashion retail.

2019 trending: Why cowhide is your new leopard print

Cow print is the latest print to emerge on our trend radar, tying different trends and areas of influence together. Here's why it could be the new leopard print. WGSN's Alice Gividen reports.

Crack the buying code: What’s the next paperbag trouser?

The final instalment of a crack the buying code series, discover how the paperbag trouser became a key item, and how it will evolve for future seasons.

Climate concerns: The power of the resale market

As consumer priorities shift, the desire to buy into and benefit from the circular fashion economy is growing. The resale market is gaining traction, and the winning retail brands of 2019 and beyond will be those that tap into the appetite for the resale process.

Crack the buying code: What’s next for frill seekers?

For the third instalment in our Crack the Buying Code series, we look at the ruffle blouse – a tried-and-tested item throughout fashion history.

The future of AI in Indian retail

This November saw the WGSN's second Trend Talk, launched in collaboration with Amazon Fashion India. On the agenda? 'Fashion and Retailing in The Age of AI.

Trustenomics: Brands as community

Consumers are existing in a climate of fear and worry. As trust in Governmental bodies continues to wane, consumers are looking to place that trust in brands that stand up for them. This is Trustenomics.

Crack the buying code: Is pink the new black?

From the runway to retail, store design to social media feeds, it seems that nothing has been untouched by the cult-like power of millennial pink. WGSN takes a look at how the trend emerged, and where the colour is headed.

Superbalist: The rising star of South African online retail

WGSN caught up with head of brand at Superbalist to find out how South Africa’s coolest online retailer is overcoming barriers to entry in the South African market, putting their customer first and creating communities.

Crack the buying code: Does a leopard ever change its spots?

For the first installment in our Cracking the Buying Code Series, get the inside scoop from WGSN on how leopard print became a staple, and where the trend going next.