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Strategy

182 posts  |  Last entry Aug 17, 2018

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Tactical tailoring

Fashion retail: Tactical tailoring

Whilst the athleisure look remains the dominant aesthetic, the market has become saturated, leaving female shoppers wanting something fresh and different. Enter tactical tailoring.

Coloro X WGSN: Cantaloupe – optimistic, uplifting and rejuvenating

Penultimately in our S/S 2020 five key colours, WGSN and Coloro bring you the milky and subdued, Cantaloupe. A silkier version of the youthful oranges which have been making a noise recently.

Innovating the sharing economy: Campfire’s new co-learning space

Campfire, a global network of shared spaces founded in Hong Kong, has just opened a brand new co-learning concept in Tseung Kwan O for parents and kids alike. WGSN's Associate Editor Nicole Hurip reports.

Next: Reactive retail

As Next release their trading statement for H1, WGSN Analytics Division takes a look at the strategies they are adopting in order to be …

Coloro X WGSN: Cassis – romanticism, youth and femininity

Next up in our S/S 2020 key colours, WGSN and Coloro bring you the gender-neutral and modern Cassis. A desirable fusion of the pinks and purples that have made such a huge impact in recent seasons.

The Sustainability Series: Prosperity Textiles and manufacturing sustainable denim

As consumer demand for sustainable, ethically-sourced products heightens, here at WGSN we’re dedicated to highlighting the opportunities this challenge presents across the board. A shift towards …

Benetton goes naked for diversity and inclusivity-focused campaign

Benetton is back making waves with its marketing campaigns following the return of Oliviero Toscani to the fold last year. His latest piece of work for the Italian brand makes a point about inclusivity by the campaign for its autumn collection featuring naked models.

The plus size market: Strategies for success

The plus size market is expanding. WGSN Instock data shows a 24.4% YOY increase in new-ins, but as the plus size market grows, with it comes the strength of competition. Across all markets, here are our strategies for success.

Coloro X WGSN: Purist Blue – cooling, crisp, contemporary

Next up in our S/S 2020 key colours, WGSN and Coloro bring you the soft and sunny Purist Blue – The latest evolution of blue’s journey from a core to a fashion colour.

Wearable tech: From Hilfiger Xplore, to Fossil smartwatches

The wearables opportunity is much wider than just watches, and a wider reach than fashion brands, too. Take a look at Hilfiger Xplore technology, and Fossil's latest smartwatch for BMW. WGSN reports.

Coloro X WGSN: Neo Mint – the fusion of tech and nature

Coloro has partnered with WGSN for the next 5 weeks to bring the launch of S/S 2020 key colours. This week it’s all about the modernist Neo Mint.

Colour of the month: Solar Orange

Orange re-emerges as an important bright for S/S 18, evolving from the recent popularity of amber and coral tones. Its name? Solar Orange. WGSN's Colour Director Jane Boddy reports.