Strategy

District Race: An exploration in fitness

2018 introduces and intriguing fitness concept, that combines AR technology with Running Man District Race. WGSN Associate Editor Nicole Hurip reports.

15 hours ago | By WGSN Insider

Southeast Asia: What fashion shoppers want online

The online economy in Southeast Asia is on the cusp of rapid growth. WGSN spoke to Tito Costa, Chief Marketing Officer of Zalora Group, on his key learnings in approaching the region’s key markets.

Apr 23, 2018 | By Erica Ng

WeChat mini programs, is it time to believe the hype?

Guest blogger Elisa Harca, Regional Director for Asia at Red Ant shares her insights on the pros and the cons of social media platform WeChat's app-in-app experience, WeChat mini programs.

Apr 23, 2018 | By WGSN Insider

Milan Design Week: Harnessing the power of play

Ventura Future, part of the Milan Fuori Salone 2018, is a platform for emerging creatives and designers to express speculative, disruptive ideas. We've identified The Power of Play as a key trend. WGSN reports from Milan Design Week 2018.

Apr 20, 2018 | By WGSN Insider

Milan Design Week 2018: Tech brands go soft

At Milan Design Week 2018, it was the turn of tech brands to make a cultural impact, with Sony and Google both showcasing their softer sides through poetic, design-led events. WGSN reports.

Apr 20, 2018 | By Sarah Housley

Menswear: Winning strategies for 2018

Growth in the menswear market is outstripping womenswear. Here’s our how-to guide to win at men's retail in 2018

Apr 20, 2018 | By Emma Griffin

The meat-free consumer: Ethics, health and taste

Vegetarian diets are becoming increasingly appealing to consumers globally. Look at the stats around why people move to plant-based diets, the rise of meat free alternatives and a new flexitarian consumer.

Apr 18, 2018 | By Sandra Halliday

Influencer marketing, from Beckham to boohooMAN

Recent collaborations prove the longevity of influencer marketing as a viable means of reaching your ideal consumer. New examples include boohooMAN and Reebok X Victoria Beckham.

Apr 17, 2018 | By Alice Gividen

Gen Z spending: Streetwear, athleisure and eating out

What do teens want to buy and where are they buying it? We look at insight from recent studies that reveal more about Gen Z's priorities as consumers with fast-growing purchasing power. WGSN reports.

Apr 12, 2018 | By Sandra Halliday

Sustainability 2018: Adapting to a new ecosystem

As sustainability continues to play a key role on the UK high street, retail must go further than simply offering sustainable collections - new ethical ecosystems must be developed. Here's our four strategies for success.

Apr 09, 2018 | By Emma Griffin

The Sustainability Series: Purpose past, present, future

As part of WGSN's Sustainability Series, we hear from People Made co-founder Brook Calverley on the importance of brand purpose.

Apr 05, 2018 | By WGSN Insider

Wearable tech? It’s not all about gadgets says company making miracle shirt

Wearable tech: Get a first look at the Lotushirt, the 'smart' shirt.

Apr 05, 2018 | By Sandra Halliday