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Strategy

156 posts  |  Last entry 3 hours ago

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SROI: Strategies for success in the digital age

In the age of Instagram, Twitter, and Internet virality, SROI has only grown in importance – and become increasingly hard to achieve. Here's how to measure the success of SROI campaigns.

smart mirror

MasterCard smart mirror: A ‘virtual personal shopper’ set to take payments

MasterCard in the UK has unveiled a changing room that allows shoppers to pay for their items through a mirror. The company is promising 40% less time in the fitting room and speedier shopping “guaranteed”. WGSN Insider reports.

Fitness & activewear: How to avoid sinking in a saturated market

Ahead of next week’s Big Issues: Activewear report for our subscribers, we identify three strategies that retailers need to be reacting to in the next six months in order to capitalise in this fiercely competitive industry.

Very

Very: Creating a unified proposition

As Shop Direct announces Very Exclusive will migrate to Very to unify their fashion proposition, we take a look at our proprietary retail and consumer data platforms, Instock and Barometer to analyse the challenges the e-tailer will face to ensure a successful transition.

marketing

Marketing best practices: How to be relatable

Unless your marketing, copywriting, and advertising departments are all somehow made up of your target consumer, matching their tone of voice is always going to be challenging. WGSN explores how to be relatable.

Peak sneaker: Kurt Geiger CEO predicts the return of the heel

At the Global Department Store Summit in London, Neil Clifford, CEO of Kurt Geiger, the world’s leading global luxury footwear retailer debated on whether the sneaker had reached peak sales.

LCF X Microsoft: A look at the future of fashion

London College of Fashion's (LCF) have partnered with Microsoft to give students the opportunity to build a vision of the future of fashion with cutting edge technology. WGSN's Alice Gividen reports.

Gen Z

WGSN white paper: Take a look at The Gen Z Equation

After pouring over transcripts, interviewing dozens more teens, and locking themselves away for days, the experts at WGSN Insight proposed the “Gen Z equation”, a WGSN white paper that breaks down this deeply divided generation.

The allure of Pitti Uomo in China

WGSN was able to sit down with Raffaello Napoleone, CEO of Pitti Immagine. We discussed how Pitti Uomo has become one of China's must see menswear trade show of the year.

Cannes Lions 2018: Where to watch WGSN Trendtalks

Thinking about their future consumer priorities, Gen Z behaviour and how to build a strong brand, our WGSN experts are heading to the French Riviera to inspire creatives.

Gen Z perspective: Instagrammable design strategy

In a digital age where trending items can be circulated rapidly, it can be difficult for the “it” item to still exist. Here, WGSN looks at three fronts of major branding efforts, and how the harmony of all three together can create great success for your brand or client.

China Influencer Summit: The key takeaways

With China's increasingly cluttered influencer space, it's hard to know how to approach this rapidly growing marketing segment. Last week, marketing agency UpLab held its first China Influencer Summit to help understand how to approach and select which influencers to work with.