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Strategy

44 posts  |  Last entry Apr 03, 2020

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Creating Tomorrow: I need a new plan (and so do you)

We are reimagining what consumers will want, what brands can and should create, and how we will live in a post-Covid-19 world. It’s time to plan for a new future.

Creating Tomorrow: we are all in this together

History has shown us that at times of great crisis, great innovation can flourish, and I’m convinced that the designers, creators, strategists, marketers, buyers and executives that live within the WGSN community will rise to this challenge like never before.

Creating Tomorrow: what your customer expects from you this year

How will people shop this year and what will they expect from retailers? The Shopper Forecast 2020 reveals new customer priorities and profiles, and explores the strategies set to impact business across all industries.

12 need-to-know areas of innovation

Creating Tomorrow: transformational trends for your business

The WGSN Future Innovations Index deep-dives into 12 different innovations, all mapped against our STEPIC methodology, which analyses changes across society, technology, environment, politics, industry and creativity.

Latino designer/creative Anthony McDowell shows his love of creating one of a kind pieces

Creating Tomorrow: what will change your business in 2022?

Uncertainty and concern over the climate, civil society and the economic outlook dominate the macroeconomic landscape. As reacting to these concerns becomes business-critical, we look at the drivers causing the change, and business opportunities for 2022.

Creating Tomorrow: how retailers can survive in the new decade

Find out how the two very different trends of activism retail and mindful retail will impact your brand in the 2020s

Retail Futures: Browns Fashion heads to Berlin

Browns Fashion continues to double down on its retail efforts with the third iteration of Browns Nomad opening in Berlin. WGSN's Alice Gividen reports

WGSN + Coloro: Key Colours A/W 21/22

Colour has never been more important in design than now. In a period of peak information and diminishing attention spans, it is your best …

Creating Tomorrow: the future of money – what does it mean for you?

The future of money, and why it matters to you, no matter what industry you work in.

The stylish nomadic renter: Millennials and Gen-Z

Being born and raised in a globalised, hyper-connected world where borders do not seem to be a barrier, Millennials as well as Gen-Zers are assembling and disassembling their desired home interiors wherever they find themselves, regardless of whether they are owner.

Worm food T-shirt from Vollebak

Creating Tomorrow: get onboard with sustainable travel choices

Nudge or seismic shove, even the travel industry is waking up to more sustainable choices.