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138 posts  |  Last entry Nov 13, 2019

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Retail Futures: Browns Fashion heads to Berlin

Browns Fashion continues to double down on its retail efforts with the third iteration of Browns Nomad opening in Berlin. WGSN's Alice Gividen reports

WGSN + Coloro: Key Colours A/W 21/22

Colour has never been more important in design than now. In a period of peak information and diminishing attention spans, it is your best …

The stylish nomadic renter: Millennials and Gen-Z

Being born and raised in a globalised, hyper-connected world where borders do not seem to be a barrier, Millennials as well as Gen-Zers are assembling and disassembling their desired home interiors wherever they find themselves, regardless of whether they are owner.

Hong Kong protests: business is not as usual

The city-wide unrest has hit retailers and tourist-dependent businesses hard, as mass rallies and clashes between police have taken place in the city’s main retail and tourism areas on weekends.

Creating Tomorrow: filling the needs void

We are bored with big business. Our trust in politicians must surely be at an all-time low. Global corporations need to work harder and …

A move towards activism for the Spanish fragrance market

Growth in the sector is the result of a more diverse model of society that transcends stereotypes, including options for different skin tones, likes and needs

Creating Tomorrow: are you a Compressionalist?

Introducing The Compressionalists. A time-pressured, decision-averse cohort, who want you to make life easier for them.

Creating Tomorrow: finders keepers

On my many trips to the WGSN office in NYC I take carry-on only and no-one’s asked me to buy anything from CVS or Walgreens in ages. Until last month that is.

See you at Cannes Lions

Cannes Lions 2019: the WGSN talks you must see

Going to Cannes this year? We are too. Check out where to watch our sessions and what’s in store for this year’s Festival. Can’t …

Creating Tomorrow: shop the memory

Which are the shopping trips you remember? The day you found your dream wedding dress, perhaps, or your dream wedding suit? The trip to pick out an outfit for your first day in a new job? Buying your kid’s first pair of school shoes?

Creating Tomorrow: Generation X

You might have seen it back in January. Plenty of Gen Xers did. A graphic popping up on a US TV channel explaining the different generations and their birth years. Well, nearly all the different generations.

Valentino’s Pierpaolo Piccioli on fashion, cinema and imagination

WGSN's Cassandra Napoli attended The Atelier with Alina Cho to hear guest Pierpaolo Piccioli talk fashion, cinema and imagination.