Strategy Archives - WGSN Insider

Baby tech booms at CES 2019

CES 2019 includes a wave of smart, sleek new gadgets and devices aimed at millennial mothers. WGSN's Sarah Housley reports from the showfloor

Jan 14, 2019 | By Sarah Housley

2019’s big growth area? Smart homes, waste reduction and keeping it simple

Smart home devices were among the hottest sellers for the Holiday season, but if you want to take advantage of consumer interest in new tech for the home in 2019, keeping it simple and functional is key.

Jan 02, 2019 | By Sandra Halliday

Colour of the month: Scorched Gold

Relating back to yellow, a colour hero of 2018 – Scorched Gold (16-1054 TCX) rounds out the year as our colour of the month.

Dec 28, 2018 | By Jane Boddy

Crack the buying code: What’s the next paperbag trouser?

The final instalment of a crack the buying code series, discover how the paperbag trouser became a key item, and how it will evolve for future seasons.

Dec 14, 2018 | By Rebecca Stevenson

Climate concerns: The power of the resale market

As consumer priorities shift, the desire to buy into and benefit from the circular fashion economy is growing. The resale market is gaining traction, and the winning retail brands of 2019 and beyond will be those that tap into the appetite for the resale process.

Dec 14, 2018 | By Alice Gividen

Crack the buying code: What’s next for frill seekers?

For the third instalment in our Crack the Buying Code series, we look at the ruffle blouse – a tried-and-tested item throughout fashion history.

Dec 10, 2018 | By Rebecca Stevenson

The future of AI in Indian retail

This November saw the WGSN's second Trend Talk, launched in collaboration with Amazon Fashion India. On the agenda? 'Fashion and Retailing in The Age of AI.

Dec 10, 2018 | By WGSN Insider

Trustenomics: Brands as community

Consumers are existing in a climate of fear and worry. As trust in Governmental bodies continues to wane, consumers are looking to place that trust in brands that stand up for them. This is Trustenomics.

Dec 06, 2018 | By Alice Gividen

‘Oh Hey Girl’ founders on community-building, and designing for the ‘gram

In two short years, 'Oh Hey Girl' has blossomed from a Depop page into a womenswear brand in its own right, with 220k Insta-fans to suit. WGSN caught up with founders Jade and Symone to talk increasing demand for speed-to-market, and relationship-building with their customer.

Dec 06, 2018 | By Georgie Hyatt

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