Fashion retail: Tactical tailoring
Whilst the athleisure look remains the dominant aesthetic, the market has become saturated, leaving female shoppers wanting something fresh and different. Enter tactical tailoring.
Aug 17, 2018 | By Emma Griffin
Strategy
182 posts | Last entry Aug 17, 2018
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Coloro X WGSN: Cantaloupe – optimistic, uplifting and rejuvenating
Penultimately in our S/S 2020 five key colours, WGSN and Coloro bring you the milky and subdued, Cantaloupe. A silkier version of the youthful oranges which have been making a noise recently.
Aug 16, 2018 | By Joanne Thomas
Innovating the sharing economy: Campfire’s new co-learning space
Campfire, a global network of shared spaces founded in Hong Kong, has just opened a brand new co-learning concept in Tseung Kwan O for parents and kids alike. WGSN's Associate Editor Nicole Hurip reports.
Aug 15, 2018 | By Nicole Hurip
Next: Reactive retail
As Next release their trading statement for H1, WGSN Analytics Division takes a look at the strategies they are adopting in order to be …
Aug 10, 2018 | By Isabelle Coates
Coloro X WGSN: Cassis – romanticism, youth and femininity
Next up in our S/S 2020 key colours, WGSN and Coloro bring you the gender-neutral and modern Cassis. A desirable fusion of the pinks and purples that have made such a huge impact in recent seasons.
Aug 09, 2018 | By Joanne Thomas
The Sustainability Series: Prosperity Textiles and manufacturing sustainable denim
As consumer demand for sustainable, ethically-sourced products heightens, here at WGSN we’re dedicated to highlighting the opportunities this challenge presents across the board. A shift towards …
Aug 08, 2018 | By Anupreet Bhui
Benetton goes naked for diversity and inclusivity-focused campaign
Benetton is back making waves with its marketing campaigns following the return of Oliviero Toscani to the fold last year. His latest piece of work for the Italian brand makes a point about inclusivity by the campaign for its autumn collection featuring naked models.
Aug 07, 2018 | By Sandra Halliday
The plus size market: Strategies for success
The plus size market is expanding. WGSN Instock data shows a 24.4% YOY increase in new-ins, but as the plus size market grows, with it comes the strength of competition. Across all markets, here are our strategies for success.
Aug 03, 2018 | By Isabelle Coates
Coloro X WGSN: Purist Blue – cooling, crisp, contemporary
Next up in our S/S 2020 key colours, WGSN and Coloro bring you the soft and sunny Purist Blue – The latest evolution of blue’s journey from a core to a fashion colour.
Aug 02, 2018 | By Joanne Thomas
Wearable tech: From Hilfiger Xplore, to Fossil smartwatches
The wearables opportunity is much wider than just watches, and a wider reach than fashion brands, too. Take a look at Hilfiger Xplore technology, and Fossil's latest smartwatch for BMW. WGSN reports.
Jul 31, 2018 | By Sandra Halliday
Coloro X WGSN: Neo Mint – the fusion of tech and nature
Coloro has partnered with WGSN for the next 5 weeks to bring the launch of S/S 2020 key colours. This week it’s all about the modernist Neo Mint.
Jul 26, 2018 | By Ann-Kristin Trost
Colour of the month: Solar Orange
Orange re-emerges as an important bright for S/S 18, evolving from the recent popularity of amber and coral tones. Its name? Solar Orange. WGSN's Colour Director Jane Boddy reports.
Jul 26, 2018 | By Jane Boddy