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39 posts  |  Last entry Dec 20, 2019

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Creating Tomorrow: how retailers can survive in the new decade

Find out how the two very different trends of activism retail and mindful retail will impact your brand in the 2020s

Retail Futures: Browns Fashion heads to Berlin

Browns Fashion continues to double down on its retail efforts with the third iteration of Browns Nomad opening in Berlin. WGSN's Alice Gividen reports

WGSN + Coloro: Key Colours A/W 21/22

Colour has never been more important in design than now. In a period of peak information and diminishing attention spans, it is your best …

Creating Tomorrow: the future of money – what does it mean for you?

The future of money, and why it matters to you, no matter what industry you work in.

The stylish nomadic renter: Millennials and Gen-Z

Being born and raised in a globalised, hyper-connected world where borders do not seem to be a barrier, Millennials as well as Gen-Zers are assembling and disassembling their desired home interiors wherever they find themselves, regardless of whether they are owner.

Worm food T-shirt from Vollebak

Creating Tomorrow: get onboard with sustainable travel choices

Nudge or seismic shove, even the travel industry is waking up to more sustainable choices.

Hong Kong protests: business is not as usual

The city-wide unrest has hit retailers and tourist-dependent businesses hard, as mass rallies and clashes between police have taken place in the city’s main retail and tourism areas on weekends.

Marie Claire magazine closure

Creating Tomorrow: why the middle ground is killing magazines

My take on the closure of my old stomping ground, Marie Claire.

Creating Tomorrow: filling the needs void

We are bored with big business. Our trust in politicians must surely be at an all-time low. Global corporations need to work harder and …

Creating Tomorrow: products (and people) with purpose

At WGSN we’ve identified an emerging consumer tribe called the Kindness Keepers who, driven by the casualisation of hate culture, income inequality and narrowing intellectual viewpoints, are fighting back with empathy, local action – and their wallets.

Creating Tomorrow: future-proofing our planet

I grew up in Stroud, a sleepy little town in Gloucestershire, UK. I might have lived in London for more than half my life, but Stroud is still home. Up until a few weeks back, its biggest claim to fame was the fact that once a year lots of people throw themselves down a near-vertical hill to chase a large cheese.