At the weekend, the denim team headed down to the East London canals to check out a unique and beautiful retail & showroom project by London-based denim purists, Story Denim.
Last weekend, the denim team headed down to the East London canals to check out a unique and beautiful retail & showroom project by London-based denim purists, STORY mfg.
STORY mfg. have been going since 2013 and focus on ‘Slow Made’ product, natural dyes, season-less drops and British manufacturing. They were keen to find the brand a place to call its own and both designers, Katy and Bobbin have always loved the idea of living on London’s historic canals. Their dream came true when they found themselves a narrowboat just over a month ago. “A boat has always been part of our plan. Somewhere we can meet people halfway, share our collection, and stick two fingers up to the world at a blistering 3mph.” said Bobbin. The floating space acts as a studio and showroom and fits perfectly with their slow–made concept, moving to new locations every two weeks as it chugs along Regents Canal.
The narrowboat is decked out with a boro-covered chaise Lounge, a wood-burning stove and a traditional vintage kitchen, where they brew up their special blend of ‘STORY tea’ for visiting friends and customers, of which there have been many over the last two weekends. The barge also contains a fold-away bed so that they can live half their time on the boat and half their time at home, a lifestyle they’re really enjoying. Their small but slowly growing range of products includes a selection of natural indigo dyed jeans, handloomed ikat shirts, plant-dyed selvedge jackets and then some newer releases such as their &Coat raincoat, TRF shoes and hand-made glasses.
All product are made in England and they work on small batches at a time, meaning that when they come across a beautiful fabric, they’ll produce a small run and when its gone, its gone.
Working in small numbers has led to some fascinating discoveries and the pair share a wealth of indigo knowledge. Bobbin tells us about a specific Indian dye technique they are working with that’s traditionally used purely for medicinal purposes. In India different dye recipes are rumoured to hold different beneficial health properties so the colours produced are determined by the recipes for ailments!
As the weather gets warmer, you can expect to hear more about the couple’s exploits up and down the Regents Canal so keep an eye out on their instagram (@storymfg). For appointments, contact them at firstname.lastname@example.org