May 08, 2017 | By Carlene Thomas Bailey
Get more with a WGSN membership. Click for a demo.
This spring sees American beauty brand Stila Cosmetics launch three new exclusive lines focusing on the brows, the lips and the cheeks.
For contouring, the Shape & Shade Custom Contour Duo comes in three shade variations, offering both a highlighter and a contour powder in a sheer, long-wearing cream-to-matte formula with line filling properties. For application, the new dual-ended Contour Brush inspired by make-up artists offers both a flat and angled brush for a precise and sculpted result.
Where brows are concerned, three products are championed which focus on a long-lasting, smudge free arch. New to the line is the Stay All Day Precision Glide Brow Pencil which joins both a brow gel and marker-like brow pen already present in the range. Made from an exclusive easy glide complex of oils and vitamins, it provides a soft and smooth application while mica minerals absorb oils to ensure the product doesn’t budge.
For the lips, the focus is on a nude colour palette this season, with the brand’s best-selling ultra-creamy, hydrating Color Balm Lipstick launched in a classic nude collection of three shades for fair, medium and dark skin tones. Infused with peppermint oil and conditioning emollients, it launches in line with the new Lush Lip Brush composed of flat bristles to ensure a flawless pout.
-Emma Grace Bailey
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.