Apr 26, 2019 | By Alice Gividen
Request a demo to experience WGSN.
Oct 03, 2016
By WGSN Insider
No grand fashion statements but some major statements about where she stands on animal cruelty and lots of clothes that her fans will want to wear. That was the Stella McCartney show this morning as Fashion Month reached its final week.
While it may be near the end of the catwalk fashion jamboree, there are still plenty of big names left to share their visions with McCartney being the most closely watched on today’s list.
So what did she offer up? A loosening of the silhouette, particularly for the many pants in the collection that were paired with skinny cut slogan vests and tops, emblazoned with anti-fur and anti-leather graphics.
Printed or plain cottons were also a key pillar of the collection in white, khaki, desert beiges or deeper tans and a palette of blues. All of these made the mood overwhelmingly casual with McCartney staking her claim to ‘own’ spring/summer 2017’s relaxed daywear market.
Did she pay attention to the trends that have dominated three-and-half fashion weeks so far? Well some shoulderlines were wider but the sharpness and volume was kept well within wearable limits. Drawstrings and shirring also featured prominently alongside feature belt bags, jumpsuits, menswear stripe cotton shirting (with added interest via oversized spots that ‘contained’ the stripes) and a looser jeans cut (think boyfriend taken to the max).
But the quirky approach of print and graphics was what couldn’t be ignored. Those slogan tops made this one of her most crusading collections yet, although what was interesting from an aesthetic standpoint was the way they were combined with more random images with seemingly little relevance between the two. So No Leather No Fur statements combined with a surfer in pink, blue and yellow… or with an ice cream cornet. It seems incongruous, but it worked.
STAY UP TO DATE: You want the need-to-know news, right? Our journalists deliver a daily curation of the most important industry happenings. Sound good? Join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.