16 hours ago | By WGSN Insider
Big data meets consumer insights. Experience WGSN.
Jun 24, 2015
Because why not?
Stella McCartney released a teaser trailer for its A/W 15 advertising starring Natalia Vodianova, marking her eighth campaign for the brand.
Vodianova continues in her starring role on from the spring 2015 ads, this time shot in the Scottish Highlands by photographer Harley Weir.
The sense of calm and serenity translated in McCartney’s winter 15 collection is mirrored in the campaign’s nature filled setting as the model poses in a sunlit beige field of grass in the first image released from the new campaign.
The film carries over the same hypnotic psychedelic treatment as previous campaign films with its cut and paste DIY visuals and a mix of stop motion and hyperlapse videos spliced together.
The video which is now live on the brand’s Youtube channel advertises that the campaign can be pre-ordered as well as using the hashtags #StellasWorld and #FurFreeFur to make sure viewers are aware of McCartney’s long standing aversion against using animal bi-products.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.