Fashion Week need-to-knows: Milan retail
Feb 19, 2019 | By Alice Gividen
Request a demo to see WGSN for yourself.
Mixing fashion and architecture, the newly opened The Exchange hotel in Amsterdam is a collaboration between Otto Nan, Suzanne Oxenaar and select students from the Amsterdam Fashion Institute. Dressing ‘rooms as models’ each of the 61 rooms are individually styled, with themes as varied as denim jackets, wallflowers, forgotten cardboard boxes and Frida Khalo’s wardrobe. The hotel’s communal spaces are accessorized with various fashion props including a 20 meter long illuminated necklace and endless rows of striped socks, with transparent panels allowing hotel guests to peer between floors. Housing a restaurant- Stock! and a contemporary design concept store- Options, The Exchange is an innovative design project, as well as pioneering hotel concept well worth a visit. – Anna Jacobsen
Damrak 50 1022LL Amsterdam / 31 (0)20 5230080
Photos: Courtesy of The Exchange Hotel
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.
WGSN Insider Bulletin
