9 hours ago | By Catarina Lambranho
Aug 25, 2010
Two weeks ago Active Ingredients alerted all that Emerica’s Stay Gold was finally dropping. Well it did, and when it dropped in New York Stylesight was there to capture the carnage on and off screen. The Sunshine Theater hosted the New York premiere, where high ticket demand forced organizers to add a third showing.
The skate kids and industry heads were all out in force, and all were excited to check out the film, which, as expected, was totally amazing. Heath Kirchart kicked things off, killing handrails and hubbas alike to the sounds of Joy Division, which perfectly backed his powerful, emotional skate style. Zoo York ripper Brandon Westgate came next with a part that exceeded expectations as he destroyed everything is sight with speed, style and huge pop – we knew he was good, but not this good. Bryan Herman showed up to the premier on crutches but had perhaps the best part of the video, going big and getting super tech over picnic tables and gaps. Justin “Figgy” Figueroa, who’s first pro board on Baker was revealed the night of LA premier, destroyed handrails 21st Century style, putting old dudes in their place. Jerry Hsu’s part began with a two-minute montage of bails, but ended on a triumphant note, with Jerry displaying the gnarliness and creativity for which he is loved.
All expected Toy Machine’s Leo Romeo to have the final part, but he came second to last, skating angry and super fast, grinding up handrails, as well as other madness. In the end, it was Andrew Reynolds, the Boss himself, who closed out the video killing huge gaps with style, grace and his trademark frontside flip. The only bummer was that Ed Templeton didn’t have a full part, but had some fun action in a friends section outro section that also included Marissa Dal Santo and old-guy favorite Chris Senn.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.