5 hours ago | By Marian Park
Request a demo to experience WGSN.
Aug 29, 2016
By WGSN Insider
Topshop is calling it the return of the “space age”, while & Other Stories is dubbing it “A girl’s guide to the galaxy”; however you want to phrase it, the cosmic trend is back in a big way with high street retailers.
While the stores gear up for this season’s style offerings aka galactic gear (everything from star print dresses to sneakers) we’ve pulled together a mini guide on how the cosmic prints have evolved in recent years.
2011: Cosmic: print & graphics
We saw the emergence of this capsule trend in 2011, within the print and graphics arena. From street style shots in London to the spring/summer 2012 catwalks, the cosmos and space age-inspired fabrics and techniques were pushing a futuristic galaxy style. Prints ranged from photographic all-overs to more stylised planet prints. Dark grounds and pop almost-neon colours were key and worked well alongside holographic and iridescent heat-transfer applications and embellishments.
2012: Blame it on Balenciaga
During S/S 13 London Fashion Week, our street style photographer captured the space influence again, this time courtesy of the Balenciaga galaxy print sweat which proved a popular item for street style stars and editors. The cropped waistline, dropped and domed shoulder, plus signature print made it a must-buy item.
In 2013 – this trickled down to the youth retail market which looked to science fiction for inspiration, sci-fi elements and retro-futuristic slogan fonts featured as graphics, with neon turquoise and purple pop on dark grounds.
2013: The continued catwalk influence
Jean Paul Gaultier’s AW14/15 collection was an ode to outer space.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.