Stars, Stripes + Bikini’s


The gods are smiling on young men all over the world as the famed 2010 Sports Illustrated Swimsuit issue hit the stands on Feb. 9th. In addition to the line-up of outrageous beauties, SI featured three Winter Olympic Team members and one Olympic hopeful, not too shabby. Inside you’ll find gold medalist skier Lindsey Vonn, silver medalist snowboarder Hannah Teter as well Clair Bidez and Lacy Schnoor decked out head to toe (well, not exactly) in chic swimwear. The sexy spread showcases the athletes within their natural environment, on top massive mountains, riding snowmobiles and cuddled up in the lodge… no big deal. I guess this would be a good time to issue an apology to the rest of the Olympic athletes… we are sorry that our ladies are hotter than yours, even SI thinks so.





Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

Related Stories

5 minutes with health and fitness blogger Cat Meffan

From me to we: Making the wellness industry less virtuous

a gift for nature lovers

WGSN Alternative Holiday Gift Guide 2017: Day Five