How the original Star Man and the new Star Wars movie has impacted design in kidswear, WGSN Senior Editor of Kidswear Erin Rechner reports
The WGSN Kidswear team Allison Goodfellow-Ash and Erin Rechner have been reporting live from Pitti Bimbo throughout January, here are their key takeaways:
We’ve not been able to take our heads out of the galaxies recently. Water has been discovered (or shall we say, finally reported) on Mars, Italian astronaut and now celebrity Samantha Cristoforetti made the first espresso in space and U.K based Tim Peake is currently up in the International Space Station. These newsworthy events, alongside the blockbuster success of Gravity and most recently Star Wars-The Force Awakens prove that it’s an exciting time for space travel and, because fashion is always a reflection of the times, it’s hardly surprising that during January’s edition of Pitti Bimbo, we saw space as THE main trend at the show. The sad recent passing of David Bowie amplified the direction in all facets of design and has made the trend even more relevant for fashion themes to come. Here are our top picks from Pitti Bimbo.
The most standout presentation of space was Il Gufo who created an entire set and video devoted to space travel and exploration. Thousands of stars and planets of the solar system leaving a bright trail of sequins, iridescent tulle, glitter and luminous prints lit up the runway. With a grand finale that saw them return to Earth to carry on dreaming, bringing the audience back to reality with an ethical message that underlines the brand’s strong relationship with the environment.
Mimisol, Quis Quis and Barcarola worked in galactic themes throughout their occasionwear collections with literal graphic interpretations on dresses and skirts to more abstract ideas with midnight grounds covered in lunar embellishments seen throughout the trade show as well as the runways.
We loved how MSGM uses outerspace to influence graphic cut and sew techniques, embroideries and embellishments. One particularly strong direction for kidswear sees a bold colour palette of black, white and hazard orange dominating, with large-scale spliced stars into shirts or as intarsias on knitwear. Graphic motifs depict stylized tribal animal robots and embroidered moons for a bit of playfulness into their collection.
Love kidswear and want to know what the future trends, buyer’s briefings and sales data is around this key clothing sector? Join WGSN.