18 hours ago | By Sarah Housley
Experience Lifestyle & Interiors on WGSN.
Jan 06, 2016
If you are seeking out a new interior brand to obsess over, there’s a lot to choose from for S/S16. I’ve been researching the most notable new brands and across the board some key themes have emerged, these include: brands embracing their local roots and aesthetics, utilising natural finishes and fewer materials, as well as focusing on a key product range. Here’s my pick of the three brands I’m loving:
Known for its collection of design-led tech accessories and desk organisers, Portland-based Grovemade has launched a range of decorative accessories (vase and tealight holders), kitchenware (salt and pepper cellars, water pitchers and cutting boards) and tableware (plates, coasters, trivets) made from ceramics, maple, walnut and cork. The products have a pared-back aesthetic, similar to the phone cases and desk accessories, and are all handcrafted.
Melbourne-based Travis Blandford combined two of his passions – gardening and copper – to come up with a new brand of garden tools. Some of the products have been showcased in the latest edition of the Chelsea Flower Show in London, immediately generating a lot of attention from the media and gardeners everywhere. As consumers are increasingly interested in cultivating their own vegetables and herbs, garden tools are also embracing major design trends, with Grafa leading the way.
3. Água de Coco
Brazilian beachwear brand Água de Coco just had its 30th anniversary, and to celebrate the achievement founder and designer Liana Thomaz launched a home collection. The brand new range has around 350 items including furniture and accessories. The seaside and tropical influences are everywhere: from the seashell-shaped plates to coral and algae textures on ceramics and embroideries applied to cushions.
Products will be available from January 2016.
WANT MORE? Check out WGSN Lifestyle & Interiors for all the latest news, reports and trend analysis for this huge category. Join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.