Dec 13, 2017 | By Harriet Kilikita
Experience Lifestyle & Interiors on WGSN.
British brand Crown Paints has unveiled its spring/summer 2015 colour stories. The stories were influenced by expert panels from the world of styling and interiors, with the assistance of students from Manchester School of Art.
The event also featured an inspirational talk by David Bachelor, an artist and author whose work has been focused on colour and its urban applications for over 20 years. “Colour always escapes our attempts to contain it in theory or design,” he stated. “We actually only have 11 basic words in English to use for colour, and we use simple variants of them to characterise and visualise the 10 million colour variations our eyes can perceive.”
Every season Crown Paints introduces three colour stories, which for spring/Summer 2015 are called Playtime, Organic Discovery and Freedom of Expression.
Playtime presents a sophisticated palette, combining soft chalky pastels with urban grey hues of concrete and metal. Heavily influenced by architecture and furniture, strong lines, angles and perspective play are key to this story. Coloured Perspex adds a playful tactile touch, with jelly sherbet tones.
Organic Discovery is inspired by lush tropical foliage and birds, translated into a palette that blends rich brights paired with softer neutral organics.
“Soothing organic tones and rich textures backed up by saturated greens with a splash of energetic yellow create a calm, yet striking space, a perfect botanical retreat,” says Crown Paints colour creative Justyna Korczynska.
Freedom of Expression takes inspiration from fluid shapes and artistic impressions created by paint mixing, trying to capture how liquid colour gives way to unexpected combinations in hues and patterns. The palette sees saturated jewel hues toned down by grey and beige.
Crown Paints recently launched a new app called My Room Painter where customers can use this decorating tool to visualise and experiment with different colour schemes, to help them in their redecorating colour choices.
– Poonam Dhuffer
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.