SPRING SNOW: Burton Preview

Over the past few weeks, we’ve had a lot of fun checking out Fall/Winter 2010/2011 previews. Burton Snowboards was no exception, with a private viewing in its New York City showroom. Although we saw tons of Burton gear at SIA and ISPO, it was refreshing to take our time and run through key pieces for additional “inspection.”

Here’s a quick recap of some of our favs:

2011 will mark Burton’s new Juniors specific line. We especially liked the Debbie Jacket in bright white – its longer hemline, faux fur pom poms and a 2L Dryride Durashell creates a super chic look and lean silhouette for the younger ladies.


The White Collection always showcases solid standouts within Burton’s softgoods line. TWC Indecent Exposure Jacket had a directional tribal/zigzag print inlay. During the Burton US OPEN in Vermont, we saw Mr. Shaun White himself rocking the matching pants.


Burton is known to create some of the craziest prints…take a look at this one! Jungle-motifs that keep you super warm. This first layer one-piece is called the Hyde Print.


A couple of weeks ago, we talked about Burton’s collaboration with an equally iconic brand, adidas Originals. Here’s the head-to-toe look that was showcased.


Burton also joined forces with Johnson Woolen Mills — masters of wool since 1842 mind you — to create a handful of “blanket print” bag styles. The Transistor in renegade black will suit the needs for any rider off the hill.


In addition to seeing new TWC prints at the Burton US Open, we also saw pro rider Charles Reid rocking the coolest toile de jouy print we’ve EVER seen in a teal and white colorway. The Crucible Jacket is from Burton’s “Restricted Line” where pieces are tucked away inside garment bags and distribution of the apparel is very, very limited.


Doyle is Burton’s go-to engineer and all around good-guy at the company. Here, he stands beside the coveted Method – complete with Flying V technology and Alumafly Core. (This baby can take on any mountain, especially pow pow for a gnarly heli-trip.) We had the pleasure of Doyle walking us through the hardgoods collection with a fine tooth comb. He’ll blow your mind with knowledge and get you super stoked on snowboarding…quite a nice way to end our “tour” at the showroom. Till next season and pray for snow!


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