Login

Spring Bouquet

floralarrangement.jpg

Clockwise from Top Left: Ties by Steven Alan; Shoes by Number (N)ine; Shipley & Halmos S/S 09; Tokyo streets; Milan streets; Obedient Sons S/S 09; Gucci S/S 09; D&G F/W 09; New York streets

Floral prints have injected a definite feeling of spring into the sometimes “classic” menswear market. After several seasons of womenswear following suit, floral patterns for men are showing up on all the major runways as well as being captured by Stylesight’s international team of street correspondents. Much more than the expected Liberty of London prints made famous over the last several seasons, these bouquets showed up on printed velvet on the D&G F/W 09 runway, as well as a wallpaper-like delicacy on the S/S 09 Obedient Sons runway in New York.  For those “real guys” not into displaying a full on garden on their chests, more subtle versions like the silk ties by Steven Alan should suffice. Spring is in the air!

Check out this Speed to Market from the men’s Fashion Office for ideas on how to make this trend a retail reality.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

Share
Tweet
+1
Share
Pin