7 hours ago | By WGSN Insider
Jan 21, 2015
By Theresa Yee
Sportswear brand Roxy have teamed up with one of France’s leading skincare brands for an innovation in skin protection – a skincare-infused neck warmer.
Designed with professional snowboarders and skiers in mind, the Enjoy & Care Neck Warmer is said to provide constant moisture and nourishment to skin, thanks to innovative new technology which battles against the damaging effects of freezing temperatures, dry air and friction.
Creating a cosmeto-textile, the neck warmer is embedded with millions of tiny micro-capsules that contain a unique formula of anti-inflammatory marine-christe extract, shea butter, apricot oil and anti-oxidant vitamin E, which meet the specific needs of skin when exposed to extreme conditions.
Upon contact with the skin, these micro-capsules burst and gradually release the formula, soothing skin with no effort or constraint on the part of the rider.
The Roxy and Biotherm Neck Warmer is specifically designed for those with sensitive skin and claims to remain effective for up to 15 washes.
The brand has chosen Torah Bright, Roxy athlete and Olympic gold medal snowboard champion, to front the ad campaign.
– Emma Grace Bailey
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