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Sportin’ with Denim

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While Lee Cooper is launching a sportswear collection through a new licensing deal with British sportswear brand Sports Direct in the U.K., described as denim with a sportswear twist, [3D] has spotted other examples of athleticism leaking into the denim universe. Check out Pink sportin’ the Diesel Joyze cut and other brands with similar elasticized ankles, reminiscent of sweatpants and jogging gear. Expect to see interesting new additions from the Lee Cooper Sport collection that is apparently inspired by popular British sports such as cricket, football and rugby.

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