Jun 21, 2017 | By Allyson Rees
Experience Lifestyle & Interiors on WGSN.
Apr 15, 2016
Milan Design Week is in full bloom – in terms of events, and more literally too, as blossoming trees line the streets of the city while we clock up the miles exploring the 480 (480!) Fuorisalone events of this year, and then distilling the key trends and highlights. One unanimous favourite of the week has been the Colour Wheel exhibition at CasaVitra.
The German brand this year comes to Milan with a mesmerising installation, set up by long-time collaborator Hella Jongerius, and dedicated to her 10-year-long work on Vitra’s Colour & Material Library. The Dutch designer is also Vitra’s Art Director for Colours and Materials, and the exhibition opening provided the chance to launch a new book that celebrates her work on setting up the library – fittingly titled I Don’t Have A Favourite Colour.
As visitors enter the ex-industrial space, an impressive series of large scale wheels welcomes them across floor and ceiling, displaying the application of the rich colour palette across the many materials Vitra works with, from textiles to plastic and metal, creating rainbows of colour that rotate when pushed. Every wall in the room displays research and works-in-progress through a beautiful gradation of swatches (extremely Instragrammable).
Upstairs, furnishings from the Vitra Home Collection are styled in colour zones, further demonstrating the broad range of nuances available in the various materials.
Last but not least, on the mezzanine – but just for the opening night only – visitors could even get their nails painted at the beauty parlour, in a Vitra shade.
A comprehensive report on the Colour, Material and Finish trends from Milan Design Week will be live on site soon after the show ends – in the meantime, WGSN Lifestyle & Interiors subscribers can follow our explorations of the capital of design on Instagram here.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.